NYU Stern
Adam Alter
Associate Professor of Marketing
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Adam Alter is an Associate Professor of Marketing at New York University's Stern School of Business, with an affiliated appointment in the New York University Psychology Department.

Professor Alter's research focuses on judgment and decision-making and social psychology, with a particular interest in the sometimes surprising effects of subtle cues in the environment on human cognition and behavior. His research has been published in, among other journals, Psychological Science, the Journal of Personality and Social Psychology, the Journal of Consumer Research, the Journal of Experimental Psychology: General, Proceedings of the National Academy of Sciences, and the Journal of Experimental Social Psychology. Professor Alter's studies have been featured on CNBC, PBS and BBC Radio, and in the New York Times, Wall Street Journal, Economist and Newsweek.

Professor Alter is the author of the New York Times bestseller, Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave, which examines how features of the world shape our thoughts and feelings beyond our control. He has also written for the New York Times, New Yorker, Atlantic, WIRED, Slate, Huffington Post, and Popular Science, among other publications.

Professor Alter received his B.Sc. (Honors Class 1, University Medal) in Psychology from the University of New South Wales and his M.A. and Ph.D. in Psychology from Princeton University, where he held the Charlotte Elizabeth Procter Honorific Dissertation Fellowship and a Fellowship in the Woodrow Wilson Society of Scholars.

Research Interests

  • Judgment and Decision-Making
  • Social Psychology
  • Consumer Behavior
  • Cultural Psychology
  • Fluency and Metacognition

Courses Taught

  • Behavioral Applications in Marketing (Ph.D. Seminar)
  • Introduction to Marketing


  • Advertising
  • Consulting


  • Advertising/Marketing/PR Strategies
  • Consumer Psychology/Behavior
  • Digital Marketing/Advertising
  • Market Research
  • New Product Development
  • Pricing
  • Promotions

External Sites

  • Author Site
  • Speaking Agency Personal Page
  • If you're interested in booking Professor Alter for speaking engagements, please e-mail Charles Yao at The Lavin Agency.

  • Adam Alter
    Adam Alter
    Associate Professor of Marketing
    Affiliated Appointment in the Psychology Department
    Stern School of Business
    Tisch Hall
    40 West 4th Street, Room 811
    New York, NY 10012
    Tel: (212)998-0142
    Fax: (212)998-4006
    Email: aalter@stern.nyu.edu Author Site

    Related Links
    Marketing Department
    Stern NYU