Biography

Adam Alter joined New York University Stern School of Business as an Assistant Professor of Marketing with an affiliated appointment in NYU's Psychology Department in July 2009.

Professor Alter's research focuses on judgment and decision-making and social psychology, with a particular interest in the sometimes surprising effects of subtle cues in the environment on human cognition and behavior. His research has been published in Psychological Science, the Journal of Personality and Social Psychology, the Journal of Experimental Psychology: General, Proceedings of the National Academy of Sciences and the Journal of Experimental Social Psychology. Professor Alter's studies have been featured on CNBC, PBS and BBC Radio, and in The New York Times, The Wall Street Journal, The Economist and Newsweek.

Professor Alter received his B.Sc. (Honors Class 1, University Medal) in Psychology from the University of New South Wales and his M.A. and Ph.D. in Psychology from Princeton University, where he held the Charlotte Elizabeth Procter Honorific Dissertation Fellowship and a Fellowship in the Woodrow Wilson Society of Scholars.

Professor Alter is currently writing a book titled Drunk Tank Pink: The Unexpected Forces That Shape Our Thoughts, Feelings, and Behaviors, which will be published by The Penguin Press in early 2013.

Research Interests

• Judgment and Decision-Making
• Social Psychology
• Consumer Behavior
• Cultural Psychology
• Fluency and Metacognition

Courses Taught

• Behavioral Applications in Marketing (Ph.D. Seminar)
• Introduction to Marketing

Industry

• Advertising
• Consulting

Marketing

• Advertising/Marketing/PR Strategies
• Consumer Psychology/Behavior
• Digital Marketing/Advertising
• Market Research
• New Product Development
• Pricing
• Promotions