Assistant Professor

IOMS Department
 Leonard N. Stern School of Business
New York University
Office: KMC 8-94
Phone: 212-998-0807
Fax: 212-995-4228
Email: aghose@stern.nyu.edu
 
Bio Research Teaching CV

 

Research Interests

My research interest is in the economics of IT. My research seeks to analyze two related issues: (i) the economic consequences of the Internet on industries and markets transformed by its shared technology infrastructure, and (ii) the economic value accruing from the content generated in spaces mediated by Web 2.0 technologies. This poses many deep and fascinating questions. Specifically, I am interested in how the Internet influences consumers' information seeking and purchase behavior, the economic value of user-generated content in Internet-mediated spaces, and how consumers' online choices affect firms' pricing and marketing strategies in offline and online markets. This includes work in EconoMining that quantifies the economic value of firm-published and user-generated content such as in online reputation systems, word-of-mouth forums, sponsored search advertising, and online social networks. Part of this stream of work also analyzes price discrimination strategies practiced by firms in the digital economy. In addition, I am also interested in issues related to information sharing and information disclosure in the context of information security. This program of research is being funded by a NSF CAREER Award, a Microsoft Live Labs Award, a Microsoft Virtual Earth Award, several NET Institute Awards, and a NYU Research Challenge Fund Award. My current research projects and selected topics that interest me include:

Internet Commerce and User-Generated Content:  Social networks in electronic markets, Internet-based used good markets, Dimensions of reputation in electronic markets, Adverse selection and trade patterns in online used-good markets, Internet-based referral services, Geography and online purchases, Geography and online search behavior, Paid and organic search in online advertising, Social and economic exchanges in word-of-mouth (WoM) communities, Sentiment analysis in WoM forums, Digital sampling and Internet sales, Economic impact of blogs and social networks, Search Costs and Menu Costs in Internet markets, Value of online opinions.

Price Discrimination in the Digital Economy: Personalized pricing on the Internet, One-to-One marketing with imprecise information, Personalized pricing and quality design, One to one pricing and product line design, Targeted pricing with multi-dimensional customization, Pricing and product line strategies of information goods.

Economics of Information Security: Incentives for security information sharing, Information disclosure and corporate governance, Pricing of security software, Strategic interactions between cyber-terrorists and civilian institutions, Financial markets and information disclosure.