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Research Interests

 

My research interest is in the economics of IT. My research seeks to measure and quantify three related issues: (i) the welfare impact of the Internet on industries and markets transformed by its shared technology infrastructure, and (ii) the economic value of social media, and (iii) the business impact of digital and mobile marketing. This poses many deep and fascinating questions. This program of research is being funded by a NSF IGERT Award, a Google WPP Marketing Research Award, an NSF SFS Award, a NSF CAREER Award, a Microsoft Live Labs Award, a Microsoft Virtual Earth Award, NET Institute Awards, and several other awards.

Bio

 

Anindya Ghose is a Professor of Information, Operations and Management Sciences and a Professor of Marketing at New York University's Leonard N. Stern School of Business. He is the co-Director of the Center for Business Analytics at NYU Stern. He is the Robert L. & Dale Atkins Rosen Faculty Fellow and a Daniel P. Paduano Fellow of Business Ethics at NYU Stern. He has been a Visiting Associate Professor at the Wharton School of Business. His research analyzes the economic consequences of internet and mobile technologies on industries and markets transformed by their shared infrastructure. He has been quoted numerous times in the BBC, New York Times, Financial Times, Forbes, NBC, Xinhua, Reuters, Washington Post, New York Daily, National Public Radio, Wall Street Journal, MSNBC, China Daily, Knowledge@Wharton, and elsewhere.

Selected Recent Talks

 
  • HBS Marketing, November 2012
  • LBS Marketing, May 2012
  • Wharton School, March 2012
  • UCLA Economics, November 2011.
  • HBS Marketing, October 2011
  • MIT Sloan Marketing, May 2011.
  • Columbia GSB Marketing, April 2011.
  • MSI Young Scholar's Conference, January 2011
  • University of Maryland, College Park, October 2010.

Recent Awards and Honors