Research Interests
My research interest is in the economics of IT. My primary research seeks to analyze two related issues: (i) the economic consequences of the Internet on industries and markets transformed by its shared technology infrastructure, and (ii) the economic value accruing from the content generated in spaces mediated by social media and the means for monetization of such content. This poses many deep and fascinating questions. This program of research is being funded by a NSF IGERT Award, a Google WPP Marketing Research Award, an NSF SFS Award, a NSF CAREER Award, a Microsoft Live Labs Award, a Microsoft Virtual Earth Award, NET Institute Awards, and a NYU Research Challenge Fund Award.
Bio
Anindya Ghose is an Associate Professor (with tenure) of Information, Operations, and Management Sciences and Robert & Dale Atkins Rosen Faculty Fellow at New York University's Leonard N. Stern School of Business. He is also a Daniel P. Paduano Fellow at NYU Stern. He is the co-Director of the Center for Digital Economy Research at NYU Stern. His research analyzes the economic consequences of the Internet on industries and markets transformed by its shared technology infrastructure. He is an expert in quantifying the economic value from user-generated content in spaces mediated by social media; modeling and estimating the monetization of content through search engine advertising; modeling consumer behavior in mobile media based social networks; and measuring the welfare impact of the Internet.
Selected Recent Talks
- UCLA Economics, November 2011.
- Harvard Business School (Marketing) October 2011
- University of Arizona, September 2011.
- MIT (Sloan Marketing), May 2011.
- Columbia University, (GSB Marketing), April 2011.
- MSI Young Scholar's Conference, January 2011
- University of Maryland, College Park, October 2010.
- Georgia Tech, October 2010.
- NYU Abu Dhabi, October 2010.
- Harvard Univ(Economics), September 2010.
- Stanford Institute of Theoretical Economics (SITE), Stanford University, July 2010.
Recent News
- 2011 Google Faculty Research Award
- 2011 Best Paper Award Workshop on Health IT & Economics (WHITE), University of Maryland at College Park.
- 2011 Paduano Fellowship in Business Ethics at NYU Stern School of Business
- 2011 Best Paper Award International World Wide Web Conference.
- 2011 Selected to the 6th Biennial Marketing Science Institute Young Scholars Program.
- 2010 NSF IGERT Award, "2010-2015 ($ 2.9 million, with R. Karri, N. Menon, H. Nissenbaum, and R. Zimmerman).
- 2010 Google WPP Marketing Research Award,($75,000).