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Research & Consulting

 

My research seeks to measure and quantify three related issues: (i) the welfare impact of the Internet and mobile technologies on industries and markets transformed by its shared infrastructure, (ii) the trade-offs between data privacy and the economic benefits to consumers, and (iii) the business impact of digital advertising and mobile marketing. I have consulted in various capacities for Alibaba, Apple, Berkeley Corporation, CBS, DFS Group, Facebook, HR Ratings Mexico, Marico India, NBC, Samsung, Snapchat, 1-800-Contacts, and 3TI World, and collaborated closely with Adobe, Alibaba, China Mobile, Google, IBM, Indiegogo, Microsoft, Recobell, Telefonica, Travelocity, and Via amongst many otherleading firms, in the US, Europe and Asia. I also serve as an Advisor to many start-ups in the US, India, Hong Kong, South Korea, Singapore and China including Lucidity, Adrealm, Leverage Edu, Co-FoundersLab, Ibus Networks, ZeroWeb, and EywaMedia amongst others.

Bio

 

Anindya Ghose is the Heinz Riehl Chair Professor of Business at New York University's Leonard N. Stern School of Business where he holds a joint appointment in the IOMS and Marketing departments. He is the Director of the Masters of Business Analytics Program at NYU Stern. He is a Leonard Stern Faculty Scholar with an MBA scholarship (the Ghose Scholarship) named after him. He has been a Visiting Professor at the Wharton School of Business. In 2014, he was named by Poets & Quants as one of the Top 40 Professors Under 40 Worldwide and by Analytics Week as one the Top 200 Thought Leaders in Big Data and Business Analytics. He is the youngest receipient of the prestigious INFORMS ISS Distinguished Fellow Award. In 2017 he was recognized by Thinkers50 as one of the Top 30 Management Thinkers globally most likely to shape the future of how organizations are managed and led in the next generation.

Selected Recent Industry Speaking Engagements

 
    • Keynote Speech, Aldar Group, Abu Dhabi, March 2019.
    • Keynote Speech, Big Data and Business Analytics Conference, Lagos Nigeria, March 2019
    • Keynote Speech, CEO Summit Latin America, Miami, February 2019.
    • Keynote Speech, Jack List, Osaka, February 2018.
    • Keynote Speech, Deloitte Consulting Conference, Tokyo, January 2019.
    • Keynote Speech, Japanese Marketing Association, Tokyo, January 2019.
    • Keynote Speech, MMA Innovate, Mobile Marketing Association, NYC, October 2018.
    • Keynote Speech, MSI Immersion, Boston, September 2018.
    • Keynote Speech, Melbourne BUsiness Analytics Conference, Melbourne, Australia, August 2018.
    • Keynote Speech, Big Data and Business Analytics Conference, Harbin, China, July 2018.
    • Keynote Speech, Harvard Club of New York, June 2018.

Selected Recent Awards and Honors

 
  • 2018 Axiom Business Books Award (Gold in 'Business Technology' and Bronze in 'Economics').
  • 2017 Thinkers50 Distinguished Achievement Award Nomination for 'Digital Thinking'.
  • 2017 Thinkers50 Radar Award.
  • 2016 National Science Foundation EAGER award.
  • 2015 Best Paper in Management Information Systems Quarterly.
  • 2015 Best Publication of the Association of Information Systems.
  • 2015 Distinguished Fellow Award from the INFORMS IS Society.
  • 2015 Adobe Faculty Research Award.
  • 2014 Best Paper in Management Science IS department from the last 3 years (2011-2013).
  • 2014 Best Paper in Information Systems Research.
  • 2014 Best Overall Conference Paper Award, American Marketing Association (AMA) Conference.
  • 2014 Selected For Top 40 Under 40 Business School Professors by "Business Week".
  • 2014 Selected For Top 200 Thought Leaders for Big Data and Business Analytics by "Analytics Week".
  • 2013 Google Faculty Research Award.