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| Bio | Research | Teaching | CV |
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Research Interests My research interest is in the economics of IT. My research seeks to analyze two related issues: (i) the economic consequences of the Internet on industries and markets transformed by its shared technology infrastructure, and (ii) the economic value accruing from the content generated in spaces mediated by Web 2.0 technologies. This poses many deep and fascinating questions. Specifically, I am interested in how the Internet influences consumers' information seeking and purchase behavior, the economic value of user-generated content in Internet-mediated spaces, and how consumers' online choices affect firms' pricing and marketing strategies in offline and online markets. This includes work in EconoMining that quantifies the economic value of firm-published and user-generated content such as in online reputation systems, word-of-mouth forums, sponsored search advertising, and online social networks. Part of this stream of work also analyzes price discrimination strategies practiced by firms in the digital economy. In addition, I am also interested in issues related to information sharing and information disclosure in the context of information security. This program of research is being funded by a NSF CAREER Award, a Microsoft Live Labs Award, a Microsoft Virtual Earth Award, several NET Institute Awards, and a NYU Research Challenge Fund Award. My current research projects and selected topics that interest me include:
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