Non-profit Marketing
Description
Over twenty percent of economic activity in the U.S. is through non-business groups such as the government and non-profit organizations. Non-profit organizations provide excellent opportunity for field experience. Marketing skills of all kinds can be attained through these organizations. Not only is experience gained, but working in a non-profit position allows you to make a contribution to society.

Roles & Responsibilities
A marketing director manages all marketing activities for a non-profit organization. The duties of the director often reflect the size of the organization. Large non-profits usually have a substantial marketing department, while a small non-profit may only have one employee working in marketing. An assistant marketing director works underneath the marketing director. They complete many of the same tasks as the director. Large non-profits generally have an assistant marketing director for different programs including fundraising and promotions. Small non-profits often have one assistant marketing director to help with all marketing. A director of development is in charge of fundraising. Because fundraising is how non-profits make money, a good director of development is essential to the success of a non-profit organization. They must manage, organize and direct campaigns to raise money. Directors must plan events and entertaining activities as well as participate in personal selling. Graduate Marketing Association: Resource Guide 2006-2007 Stern School of Business 17 Graduate Marketing Association

Key Skills/Qualifications
Initiative and creativity are needed to work for a non-profit organization. Communicating information and selling the organization are completed by taking charge and creating innovative events. You must be an adaptable person because daily activities are constantly changing. You must be able to complete a variety of tasks and projects. The non-profit sector benefits from workers who are at ease and can perform well in social settings.

Back    Next