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Dean, Undergraduate College
Abraham Krasnoff
Professor of Global Business

Stern School of Business
40 West 4th Street, Suite 600
New York, NY 10012
Tel: 212.998.4010
Email: deanmenon@stern.nyu.edu


Background

Selected Professional Activity

Research Interests

Teaching Interests

  • Questionnaire construction and survey design
  • Consumer memory and information processing
  • Judgments of risk and perceptions of control
  • Advertising of health-related information
  • Marketing
  • Marketing Research, Survey Methods and Questionnaire Design
  • Consumer Behavior and Information Processing


Selected Publications (in reverse chronological order)

 
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Biographical
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Syllabi
Back to topB01.2310 (MBA Core--Marketing)
Back to topB70.2327 (MBA Elective--Marketing Research)
Back to topB70.4381 (Doctoral Seminar on Information Processing)
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