Hong Luo
Contact Information
Stern School of Business, NYU
Kaufman Management Center
Suite 7-178
44 West 4th St.
New York, NY 10012
+ 1 646 637 2179
I am a job market candidate in the Strategy/Economics Program at New York University’s Stern School of Business.
Job Market Paper
My Research
I am interested in the challenges that entrepreneurs face in developing and commercializing their ideas. These challenges shape the entrepreneurs’ decision-making, which, in turn, has implications for the strategies of the firms or investors who acquire the ideas.
My job market paper examines the question: “At what stage of development should an entrepreneur sell his or her idea?” The timing of the idea sale is a central question in the study of entrepreneurship.
From the entrepreneur’s perspective, the quality of the idea is uncertain, while significant and irreversible investments are at stake. The buyer may look at the timing of the idea sale as a signal of the entrepreneur’s private information about idea quality.
In making the investment decision, the entrepreneur may benefit from buyer’s experience in evaluating ideas. At the same time, the entrepreneur has to guard against idea theft, whereas the idea buyer wants to eschew accusations of such behavior.
I use the market for original movie ideas in Hollywood as context for building a theoretical model for this phenomenon. I then test the model’s implications using a novel data set.
My other work considers the markets for ideas from different perspectives. I am particularly interested in the roles played by market intermediaries and public policy.
