Business Strategy Analysis, B01.1101

Sections 01 and 10

Dell Online Case Assignment

Dell Online

The purpose of this assignment is:

1. To help you to learn how to evaluate the potential of an internet sales channel
2. How to structure the channel
3. How to measure the performance of the channel
4. Most broadly, to explore the impact of the internet on industry value chains and a firm's business strategy

To help with this assignment, the course webpage contains a list of required and optional links.

Study Questions

• How would you judge Dell's online success?
• What advantage does Dell derive from its online success? Is it a big deal?
• How substantial and sustainable are those advantages in comparison to its competitors? Which of Dell's competitors should it worry about? Why?
• How should Dell go about conducting 50% of its business over the Internet by the year 2000?

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