Business Strategy Analysis, B01.1101

Sections 01 and 10

Intel vs. AMD Case Assignment

Intel vs AMD

The purpose of this assignment is:

1) to give you practice in applying the tools from the "Formulating Competitive Strategy" lecture and readings to a very "live" case with

2) the end result being a definition of the strategic situation in which AMD finds itself in the microprocessor industry.

Instructions

The case you have received in the case packet, Intel Corp., 1968-97 tells primarily the Intel side of the case. To complete the case, you will need to research, in the popular business press, 1) the Advanced Micro Devices side and, also, 2) the actions that Intel has taken since 1997. To keep this assignment do-able, the course webpage contains a list of required and optional links.

Assignment

The case preparation note you are to submit, as a team, is to contain the following sections, in the order listed, and in no more than 3pp double-spaced, 12 pt. type with normal margins:

• The generic strategies being pursued by each competitor together with the reasoning you used to determine that conclusion,
• A SWOT analysis for AMD,
• Your definition of the strategic situation AMD faces (how would Hannibal have defined the situation?)

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