Business Strategy Analysis, B01.1101

Sections 01 and 10

Wal-Mart Case Assignment

Wal-Mart

The purpose of this assignment is:

1. to allow you to identify and quantify the sources of Wal-Mart's competitive advantage in discount retailing,
2. to assess how sustainable their position in discount retailing will be in the future, and
3. to address the prospects for their diversification moves.

To help with this assignment, the course webpage contains a list of required and optional links.

Study Questions

• What are the key elements of Wal-Mart's competitive strategy? How has the firm differentiated itself?
• Does Wal-Mart have a competitive advantage over its competitors?
• Identify the sources of that advantage and quantify each in financial terms.
• How well are the functions aligned with Wal-Mart's overall competitive strategy?
• What criteria should be used to judge the different options for diversification? Which one(s) would you choose and why?

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