E-Commerce Course Materials

The course materials were prepared with the assistance of William Grey, manager, Applied Finance and Accounting Research, IBM T.J. Watson Research Center, with the support of IBM.

My thanks to MediaMetrix for providing the Internet traffic data used in the notes.

I. Introduction:

Introduction to E-Commerce

Classification of E-Commerce Companies

Unique Accounting Aspects

II. Evaluation of business models:

Evaluation of business models

Dr. Koop I

Priceline I

III. Valuation of E-Commerce companies:

Dr. Koop Valuation

Priceline Valuation

Other valuation techniques

IV. Bricks & Clicks:

Bricks and clicks