Survey of Student Choice of Major
Introduction
Thank you for taking a few minutes to participate in this survey. The purpose is to find out why students major in the various departments and, specifically, choose marketing as a major.
1) How important are the following factors in choosing a major? (Circle the response that comes closest to your opinion)
1= Not at all important 5= Extremely important
Not at all Extremely Important Important
a) Number of employment opportunities upon graduation 1 2 3 4 5
b) Size of salary upon graduation 1 2 3 4 5
c) Quality of work life (e.g. hours worked, perks, etc.) 1 2 3 4 5
d) Prestige associated with the career 1 2 3 4 5
e) Glamour associated with the career 1 2 3 4 5
f) Need for highly developed oral communications skills 1 2 3 4 5
g) Entrepreneurial aspects 1 2 3 4 5
h) Quantitative nature of the major courses 1 2 3 4 5
i) Qualitative nature of the major courses 1 2 3 4 5
j) Peer pressure 1 2 3 4 5
k) Actual course topics offered in the major department 1 2 3 4 5
curriculum
l) Coursework considered easy 1 2 3 4 5
m) Obtaining a well defined technical business skill set as a 1 2 3 4 5
result of taking the major courses
n) Enjoyment of a chosen career 1 2 3 4 5
o) Parental influence in selecting a major 1 2 3 4 5
2) Please rate the following on a scale of 1-5. (Circle the response that comes closest to your opinion)
1= Strongly Disagree 5= Strongly Agree
Strongly Strongly Disagree Agree
a) A career in Marketing is as well-respected as one in Accounting/Finance 1 2 3 4 5
b) In order to be successful in Marketing, one must possess good 1 2 3 4 5
communications skills
c) In order to be successful in Marketing, one must possess good 1 2 3 4 5
quantitative skills
d) Marketing coursework is demanding and challenging 1 2 3 4 5
e) In order to be successful in Marketing, one must have an outgoing,
charismatic personality 1 2 3 4 5
f) There are many career opportunities in the Marketing field for
new graduates 1 2 3 4 5
g) The field of Marketing offers competitive starting salaries relative
to other business fields 1 2 3 4 5
h) Marketing coursework requires quantitative skills 1 2 3 4 5
i) The field of Marketing allows individuals to apply their
creative abilities 1 2 3 4 5
j) The field of Marketing provides a better "quality of life" than other
business school majors 1 2 3 4 5
k) A Marketing major is less difficult than other school majors 1 2 3 4 5
l) My parents encourage me to pursue a Marketing major 1 2 3 4 5
m) My peers encourage me to pursue a Marketing major 1 2 3 4 5
3) Please rate the following on a scale of 1-5. (Circle the response that comes closest to your opinion)
1= Strongly Disagree 5= Strongly Agree
Strongly Strongly Disagree Agree
a) Career Services is helpful in providing information on
different careers in Marketing 1 2 3 4 5
b) Career Services is responsive to students' needs and suggestions 1 2 3 4 5
c) Career Services is doing a good job in attracting companies to recruit
for Marketing majors 1 2 3 4 5
d) Other comments/suggestions about Career Services:
4) Which factors will or have most influenced your choice of a major?
5) Do you plan to major or co-major in Marketing as an undergraduate? (circle one response)
Yes No Undecided
1 2 3
If yes, answer If no, answer
question # 6 question #7
6) If you have chosen or are planning to choose Marketing as a major or co-major, please list the reasons.
7) If you have not chosen or do not plan to choose Marketing as a major or co-major, what were the
reasons influencing your choice?
8) What courses would you like to see added to the school's Marketing curriculum?
(Please turn page over)
9) When did you make your decision to choose a major? (check one)
a)_____ In high school or earlier (1)
b)_____ As a Freshman (2)
c)_____ As a Sophomore (3)
d)_____ As a Junior (4)
e)_____ As a Senior or have not yet decided on my major (5)
10) Is there any information regarding a major in Marketing that you would like to have? If so, please list.
11) Did the Course Bulletin give you a clear description of the Marketing classes? If not, why or what is missing?
12) Are you satisfied, overall, with the Marketing program in the school? Please comment.
13) Other comments about marketing as a major or the Marketing Department:
THANKS SO MUCH FOR YOUR HELP!