GUIDELINES FOR HANDLING QUESTION AND ANSWER SESSIONS

        The purpose of the Q. & A. is to raise questions, problems or concerns and to clear the air.  Rarely should you want to prevent people from participating.  There are times when you want to keep total control, e.g., in dealing with the media or a difficult audience, but even then you may want to give the participants a hearing.  For most business presentations, this is an opportunity to get out any differences while you have a chance to evaluate them and to incorporate or discard them.  Skillful handling of questions and concerns in front of the group may prevent undermining behind the scenes later.
 
Preparation

Starting the Session Effectively Focusing When Handling Questions From The Audience Take control  firmly at the end of the Q/A session