Jeffrey Group
MONDAY, OCTOBER 26
12:30 pm
@ LC-25
-Brief Introduction of the Jeffery Group:
-When Jeffery moved from New York to Miami, Jeffery Group was first based in his apartment. The Miami Office was focused on reaching consumers in Latin America; it had a very profitable business and had big clients, such as Lycos, which was Yahoo's major competitor at the time.
-In 2001, however, the Tech Bubble burst, and the Argentinian economy collapsed, requiring the Jeffery Group to lower costs by reducing human capital.
-The company then shifted its focus to the US Hispanic sector in 2004. Jeffery stepped down, and introduced new leadership to the company.
-Jeffery Group has its largest office in Brazil, since Brazil and Mexico are the "gateways" to Latin America.
-Competition is limited in Latin America (thus lots of opportunities!), but the US Hispanic sector is very fragmented. A new challenge for the company is to think about how to integrate the second and third generation Hispanics into its campaigns.
-Currently, Jeffery Group's biggest client is Diageo, a liquor company that owns Johnny Walker, Smirnoff, and many other brands. Other clients include Coca-Cola, T-Mobile, Airbus, and American Airlines.