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Priya Raghubir
Chair, Marketing;
Dean Abraham L. Gitlow Professor of Business;
Professor of Marketing

Stern School of Business
40 West 4th Street
Room 806
New York, NY 10012
Tel: 212.998.0727
Fax: 212.995.4006
raghubir@stern.nyu.edu


 

Background

  • Ph.D., Marketing, New York University, 1994
  • M. Phil., Marketing, New York University, 1993
  • M.B.A., Marketing and Finance, Indian Institue of Management, Ahmedabad, India, 1985
  • B.A., Economics, Honors, St. Stephen's College, Delhi University, 1983

Honors & Awards

  • Stern Leadership Award, 2014
  • Dean Abraham L. Gitlow Professor of Business, Sept. 2013-present
  • Faculty Mentor, Stern School of Business, 2013, 2014
  • Keynote Speaker at Round Table on a Cashless Society, Copenhagen, April 2012
  • "Great Professor" award in the Executive MBA Program, New York University, 2012
  • Research Professor Marketing, New York University, 2011-2013
  • Mary C. Jacoby Fellow, New York University, 2008
  • "Top 10 Reviewers," Journal of Consumer Psychology, 2008-2009
  • Chaired Full Professorship, University of California at Berkeley, 2007
  • Outstanding Reviewer, Journal of Consumer Research, 2006-2007
  • Presidential Chair Fellow, University of California at Berkeley, 2003-2004
  • Cheit Award of Teaching Excellence, Honorable Mention, 2001-2002
  • Invited Faculty, AMA Doctoral Consortium: 2002, 2005, 2006
  • Invited Faculty, ACR Doctoral Consortium: 2004, 2006
  • Invited Faculty: Marketing Science Institute Young Scholar program, Jan 2001, 2006
  • Hellman Family Fund Grant, University of California at Berkeley, 2000
  • Schwabacher Fellow, University of California at Berkeley, 2000-2001
  • Stern School Outstanding Teacher Award, New York University, 1994
  • Beta Gamma Sigma, 1993
  • George Burton Hotchkiss Fellowship, New York University, 1993
  • Doctoral Fellowship in Marketing, New York University, 1991 - 1993
  • Industry Scholarship at the Indian Institute of Management, Ahmedabad, 1985
  • Delhi University Gold Medal for Economics, 1983
  • Gold Medal for Ranking 1st in the All India Senior School Examination, 1980
  • National Talent Scholarship, 1978-1985 (awarded to 150 students per year in India)

Research Interests

  • Visual Perception, Memory and Health Risk
  • Subjective Value of Prices and Money

Teaching Interests

  • Customer Insights (Marketing Research)
  • Marketing Management
  • Consumer Behavior
  • Research Methods

Publications

 
 

 
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