NYU Stern
Russell Winer
William Joyce Professor of Marketing
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Biography


Russell S. Winer is the William Joyce Professor and Chair of the Department of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and the University of California at Berkeley. Professor Winer has been a visiting faculty member at M.I.T., Stanford University, Cranfield School of Management (U.K.), the Helsinki School of Economics, the University of Tokyo, Ecole Nationale des Ponts et Chausees, Henley Management College (U.K.), and the Indian School of Business. He has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, and a research monograph, Pricing. He has authored over 70 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer has served two terms as the editor of the Journal of Marketing Research, he is the past co-editor of Journal of Interactive Marketing, he is an Associate Editor of the International Journal of Research in Marketing, and he is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, and Marketing Science. He is a past Executive Director of the Marketing Science Institute in Cambridge, Massachusetts. Professor Winer is a founding Fellow of the INFORMS Society for Marketing Science and is the 2011 recipient of the American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator award.

Research Interests


bullet Customer relationship management
bullet Consumer choice models
bullet Psychological aspects of price
bullet Use of information technology in marketing
bullet Effects of Responding to Surveys and Exposure to Survey Results

Courses Taught


bullet Executive Education
bullet Marketing Concepts

Area of Expertise


Industry


bullet Advertising
bullet Food
bullet Internet & Computers
bullet Sports

Marketing


bullet Advertising/Marketing/PR Strategies
bullet Customer Relationship Management
bullet Digital Marketing/Advertising
bullet Market Research
bullet Pricing


Russell Winer
Russell Winer
William Joyce Professor of Marketing
Chariman, Department of Marketing

Stern School of Business
Tisch Hall
40 West 4th Street, Room 806
New York, NY 10012
Tel: (212)998-0540
Fax: (212)998-4006

Email: rwiner@stern.nyu.edu


Related Links
Marketing Department
NYU Stern
Center for Measurable Marketing
University of the People