Background

• Ph.D., Industrial Administration, Carnegie Mellon University, 1977
• M.S., Industrial Administration, Carnegie Mellon University, 1975
• B.A., Economics, Union College, 1973

Prior Academic Positions

• MIT, Stanford (Visiting Positions)
• University of California at Berkeley (1988-2003)
• Vanderbilt University (1984-1988)
• Columbia University (1977-1984)

Selected Professional Activity

• Executive Director, Marketing Science Institute
• Vice President-Publications , American Marketing Association
• Associate Editor, International Journal of Research in Marketing
• Co-Editor, Review of Marketing Science
• Editorial Review Board Memberships : Journal of Marketing Research, Journal of Marketing, Marketing Science
• Editor, Journal of Marketing Research (1997-2000, 2005-2006)
• Co-Editor, Journal of Interactive Marketing (2000-2005)

Research Interests

Teaching Interests

Selected Academic Administration

• Chair, Marketing Department (2008-present, NYU Stern)
• Deputy Dean (2003-2006, NYU Stern)
• Dean for Faculty (1992-1996, 1998-1999, UC Berkeley)
• Chair, Marketing Group (1988-1992, 1994-2002, UC Berkeley)

Selected Publications (in reverse chronological order)

• Albert, Terri and Russell S. Winer (2005), "Capturing Customers' Spare Change," Harvard Business Review, 83 (March), 28.
• Naik, Prasad A., Kalyan Raman, and Russell S. Winer (2005), “Planning Marketing-Mix Strategies in the Presence of Interaction Effects: Empirical and Equilibrium Analysis,” Marketing Science, 24 (Winter), 25-34.
• Lemon, Katherine M., Tiffany Barnett White, and Russell S. Winer (2002), “Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Retention Decision,” Journal of Marketing, 66 (January), 1-14.
• Winer, Russell S. (2001), “A Framework for Customer Relationship Management,” California Management Review, 43 (Summer), 89-105.
• Villas-Boas, J. Miguel and Russell S. Winer (1999), “Endogeneity in Brand Choice Models,” Management Science, 45 (October), 1324-1338.
• Winer, Russell S. (1999), “Experimentation in the 21st Century: The Importance of External Validity,” Journal of the Academy of Marketing Science, 27 (Summer), 349-358 (with commentary).
• Stiving, Mark and Russell S. Winer (1997), “An Empirical Analysis of Price Endings with Scanner Data,” Journal of Consumer Research, 24 (June), 57-67.
• Chaney, Paul K., Timothy M. Devinney, and Russell S. Winer (1991), “The Impact of New Product Introductions on the Market Value of Firms,” The Journal of Business, 64 (October), 573-610.
• Winer, Russell S. (1986), “A Reference Price Model of Demand for Frequently-Purchased Products,” Journal of Consumer Research, 13 (September), 250-256.

Books (in reverse chronological order)

• Winer, Russell S. (2007), Marketing Management, 3rd ed., Upper Saddle River, NJ: Prentice Hall.
• Winer, Russell S. (2006), Pricing, Cambridge, MA: Marketing Science Institute.
• Lehmann, Donald R. and Russell S. Winer (2005), Analysis for Marketing Planning, 6th ed., Burr Ridge, IL: Irwin.  Translated into Japanese and Greek.
• Lehmann, Donald R. and Russell S. Winer (2005), Product Management, 4th ed., Burr Ridge, IL: Irwin/McGraw-Hill.  Translated into Chinese, Russian, and Spanish.

Biographical
Vita
Bio Page
Syllabi
B01.2310 (MBA Core Marketing Course)
Cases
"NYC2012," (2004)
"DeBeers," (2004)
"Rheingold Beer ," (2003)
"Manischewitz," (2003)

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