Biography

Russell S. Winer is the William Joyce Professor and Chair of the Department of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and the University of California at Berkeley. Professor Winer has been a visiting faculty member at M.I.T., Stanford University, Cranfield School of Management (U.K.), the Helsinki School of Economics, the University of Tokyo, Ecole Nationale des Ponts et Chausees, Henley Management College (U.K.), and the Indian School of Business. He has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, and a research monograph, Pricing. He has authored over 70 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer has served two terms as the editor of the Journal of Marketing Research, he is the past co-editor of Journal of Interactive Marketing, he is an Associate Editor of the International Journal of Research in Marketing, and he is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, and Marketing Science. He is a past Executive Director of the Marketing Science Institute in Cambridge, Massachusetts. Professor Winer is a founding Fellow of the INFORMS Society for Marketing Science and is the 2011 recipient of the American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator award.

Research Interests

	Customer relationship management
	Consumer choice models
	Psychological aspects of price
	Use of information technology in marketing
	Effects of Responding to Surveys and Exposure to Survey Results

Courses Taught

	Executive Education
	Marketing Concepts

Area of Expertise

Industry

	Advertising
	Food
	Internet & Computers
	Sports

Marketing

	Advertising/Marketing/PR Strategies
	Customer Relationship Management
	Digital Marketing/Advertising
	Market Research
	Pricing