NYU Stern
Russell Winer
William Joyce Professor of Marketing
Home   |  Curriculum Vitae  |   Publications  |    Courses

Education

Print PDF

Ph.D., Industrial Administration Carnegie Mellon University, 1977
M.S., Industrial Administration Carnegie Mellon University, 1975
B.A., Economics Union College, 1973

Academic Appointments


January 2009-Present Dean, Department of Business Administration
University of the People (www.uopeople.org)
July 2007-June 2009 Executive Director
Marketing Science Institute
Cambridge, MA
January 2003-Present Stern School of Business
New York University
William Joyce Professor of Marketing
Deputy Dean (2003-2006)
Chair, Marketing Department (2008-Present)
January-March 2000 Stanford University
Graduate School of Business
Visiting Professor of Marketing
July 1988-December 2002 University of California at Berkeley
Haas School of Business
J. Gary Shansby Professor of Marketing Strategy
Marketing Group Chair (1988-1992, 1994-2002)
Associate Dean for Academic Affairs and Faculty Chair (1992-1996, 1998-1989)
January-March 1987 Massachusetts Institute of Technology
Sloan School of Management
Visiting Associate Professor of Management Science
July 1988-December 2002 University of California at Berkeley
Haas School of Business
J. Gary Shansby Professor of Marketing Strategy
Marketing Group Chair (1988-1992, 1994-2002)
Associate Dean for Academic Affairs and Faculty Chair(1992-1996, 1998-1999)
January-March 1987 Massachusetts Institute of Technology
Sloan School of Management
Visiting Associate Professor of Management Science
September 1984-August 1988 Vanderbilt University
Owen Graduate School of Management
Associate Professor
Director of the Doctoral Program (1986-1988)
July 1977-August 1984 Columbia University Graduate School of Business
Assistant/Associate Professor

Visiting Scholar Appointments: Cranfield School of Management (England); Tokyo University;Stanford University Graduate School of Business

Other MBA Teaching: Helsinki School of Economics, Ecole Nationale des Ponts et Chausees(Paris, Cochin India, Buenos Aires, Casablanca), Indian Institute of Planning and Management (Delhi, Hyderabad, Bangalore, Chennai), Indian School of Business (Hyderabad).

Honors


bullet American Marketing Association/Irwin/McGraw-Hill Distinguished Marketing Educator Award for Lifetime Achievement in Marketing, 2011
bullet Inaugural Fellow of the INFORMS Society for Marketing Science, 2008
bullet Direct Marketing Educational Foundation Robert B. Clarke Outstanding Educator, 2003
bullet Lifetime Achievement Award, Fordham University Pricing Center, 2002
bullet Best Teacher Award, Vanderbilt Executive MBA Class of 1987
bullet American Marketing Association, Doctoral Dissertation Competition, Honorable Mention, 1977
bullet American Marketing Association, Doctoral Consortium Fellow, 1975
bullet Phi Beta Kappa, 1973

Grants


bullet Marketing Science Institute, 2010-2011, Investigator, $9,984
bullet NIH / National Institute of Drug Abuse, 2009-2011, Co-investigator, $1,100,000
bullet California University-wide AIDS Research Program, Consultant

Professional Memberships


bullet American Economic Association
bullet Association for Consumer Research
bullet European Marketing Academy
bullet INFORMS
bullet INFORMS Society for Marketing Science

Professional Activities


Editorial Boards:

bullet Journal of Marketing Research (1989-Present, Editor: 1997-2000, 2005-2006)
bullet Marketing Science (1990-1997, 2002-Present, Area Editor: 1992-1997)
bullet Journal of Marketing (1997-Present)
bullet International Journal of Research in Marketing (Associate Editor: 2006-Present)
bullet Review of Marketing Science (Co-editor: 2006-Present)
bullet Marketing Letters (2007-Present)
bullet Journal of Advertising Research (2010-Present)
bullet Journal of Interactive Marketing (1988-2005, Co-Editor: 2000-2005, Editor Emeritus)
bullet Journal of Consumer Research (1983-2002 , Associate Editor: 1993-96)

Professional Service:

bullet Past Secretary-Treasurer (1980-81) and Chairman (1984-85) of theMarketing College of The Institute of Management Sciences
bullet Secretary of The Institute of Management Sciences (1987-1989)
bullet Member, Combined Finance Committee of The Institute of Management Sciences (1989-1990)
bullet Advisory Council for the TIMS College on Marketing (1993-1995)
bullet TIMS Marketing Strategy Committee (1992-1994)
bullet Publications Committee of the Association for Consumer Research (1988-1989)
bullet Academic Trustee, Marketing Science Institute (1994-2000,2006-2007)
bullet Vice President for Publications, American Marketing Association (2004-2008)

External Reviewer for Marketing Departments:

bullet University of Pennsylvania (Wharton)
bullet Carnegie Mellon University (Graduate School of Industrial Administration)
bullet Northwestern University(Kellogg)
bullet National University of Singapore
bullet Columbia University

Business Experience

Consulting: New York Telephone Company, American Airlines-Freight Marketing, National Particleboard Association, Long Island Lighting Company, Ogilvy and Mather, Dancer- Fitzgerald-Sample, Martin Marietta, Executive Programs-Columbia University, First American Bank, Kidder Peabody, Perkin-Elmer Applied Biosystems Division, ATX Technologies, Damovo do Brasil, various expert witness assignments.

Director/Advisor: Decidia, Revionics, Crown Point Festival (non-profit), Marketing Science Institute, Direct Marketing Educational Foundation, American Marketing Association, European School of Management and Technology (ESMT).


Doctoral Student Dissertation Committees


Terry Elrod
Horst Bender
Kapil Bawa
Srinivasan Ratneshwar
Connie Pechmann
T.C. Srinivasan (Chair)
Glenn Mayhew (Chair)
Sue O'Curry (Psychology)
Shi-jie Chang (Psychology)
Matt Nagler (Economics)
Lisa Ordonez (Psychology)
Kay Lemon (Chair)
Mark Stiving (Chair)
Judi Strebel
Harish Chand (Economics)
Nick Lurie
Heather Honea (Co-chair)
Sharon Horsky (Chair)
Joseph Pancras
Vishal Narayan (Co-chair)
Jane Gu
Rachel Shacham
Isaac Dinner (Columbia)
Mandy Hu (Co-Chair)
Wenbo Wang (Co-Chair)
Sang Hae Bee (Co-Chair)

Research Grant


Various small grants from the Marketing Science Institute
NSF Grant SES-9309812, "Endogeneity in Brand Choice Models," with Miguel Villas-Boas, $83,000

Community Service


Board member, Beth Jacob Congregation, Oakland, California (1990-2003); President (1993-5)
Board member, Conservative Synagogue of Fifth Avenue (2010- )
Board member, Piedmont (California) Soccer Club (1996-2000)
Referee for youth and high school soccer


Russell Winer
Russell Winer
William Joyce Professor of Marketing
Chariman, Department of Marketing

Stern School of Business
Tisch Hall
40 West 4th Street, Room 806
New York, NY 10012
Tel: (212)998-0540
Fax: (212)998-4006

Email: rwiner@stern.nyu.edu


Related Links
Marketing Department
NYU Stern
Center for Measurable Marketing
University of the People