I. The Shopping Cart Dilemma
II. Video: Ideo and the Shopping Cart Dilemma
As you watch the video, consider: what parts of the I FORESAW IT mnemonic are the designers implicitly using?
III. The Parking Lot Dilemma
A. Form groups of five and discuss the dilemma using the I FORESAW IT mnemonic for 15 minutes. Imagine your firm, a typical corporation with a suburban headquarter office, is facing a shortage of parking like the shortages described in the WSJ article. See if you can develop two workable solutions to the dilemma. (If you wish to do some research, simply as the professor to play whatever role you wish and interview him.)
B. Debriefing
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For next time, please be ready to discuss the Douglas v Archer case and the Subway Pull case, which are included in Chapter 2 of Manager as Decision Maker