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Background |
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- Ph.D., Marketing, University of Florida,
2001
- Licentiaat, Experimental Psychology, Catholic University
Leuven, Belgium, 1996
- Kandidaat, Sociology, Catholic
University Leuven, Belgium, 1994
- Kandidaat, Psychology, Catholic
University Leuven, Belgium, 1993
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Research
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Teaching |
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- Consumer Decision
Making
- Consumer Experiences
- Branding Strategies
- Pricing Strategies
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- Consumer Behavior
- Behavioral Economics
- Experimental Design
& Analysis
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Publications
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Meyvis, Tom, and Stijn M.J. van Osselaer (2017), “Increasing the Power of Your Study by Increasing the Effect Size,” Journal of Consumer Research, forthcoming. Full text
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Tully, Stephanie M., and Tom Meyvis (2017), “Forgetting to Remember our Experiences: People Overestimate How Much They Will Retrospect about Personal Events,” Journal of Personality and Social Psychology, 113 (6), 878-891. Full text
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Tully, Stephanie M., and Tom Meyvis (2016), “Questioning the End Effect: Endings Are Not Inherently Over-Weighted in Retrospective Evaluations of Experiences,” Journal of Experimental Psychology: General, 145 (May), 630-642. Full text
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Tully, Stephanie M., Hal E. Hershfield, and Tom Meyvis (2015), “Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods over Experience,” Journal of Consumer Research, 42 (June), 59-75. Full text
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Cerf, Moran, Eric Greenleaf, Tom Meyvis, and Vicki G. Morwitz (2015), “Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications,” Journal of Marketing Research, 52 (August), 530-545. Full text
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Ebert, Jane E.J. and Tom Meyvis, "Reading Fictional Stories and Winning Delayed Prizes: The
Surprising Emotional Impact of Distant Events," Journal of Consumer Research, forthcoming. Full text
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Hui, Sam, Tom Meyvis, and Henry Assael (2014),
"Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing," Marketing Science, 33 (2), 222-240. Full text
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Meyvis, Tom, Kelly
Goldsmith, and
Ravi
Dhar (2012),
"The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers' Focus from Fit to Quality," Journal of Marketing Research, 49 (April), 206-217. Full text (Summarized in "A Mind for Brand
Extensions," Sloan Management Review, 49 (4), 7-8. Full text)
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Hamilton, Ryan, Kathleen D. Vohs, Anne-Laure Sellier, and Tom Meyvis (2011),
"Being of Two Minds: Switching Mindsets Exhausts Self-Regulatory Resources," Organizational Behavior and Human Decision Processes, 115 (May), 13-24.
Full text
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Galak, Jeff and Tom Meyvis (2011),
"The Pain Was Greater If It Will Happen Again: The Effect of Continuation
on Retrospective Discomfort," Journal of Experimental Psychology: General, 140 (February), 63-75.
Full text
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Meyvis, Tom, Rebecca
Ratner, and Jonathan Levav (2010), "Why Don't We Learn to Accurately
Forecast Feelings? How Misremembering Our Predictions Blinds Us to Past Forecasting Errors."
Journal of Experimental Psychology: General, 139 (November), 579-589.
Full text
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Sackett, Aaron, Tom
Meyvis, Leif Nelson, Benjamin Converse, and Anna Sackett (2010),
"You're Having Fun When Time Flies: The Hedonic Consequences
of Subjective Time Progression," Psychological Science,
21, 111-117. Full text
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Oppenheimer, Daniel,
Tom Meyvis, and Nicolas Davidenko (2009), "Instructional Manipulation Checks: Detecting Satisficing to
Increase Statistical Power," Journal
of Experimental Social Psychology, 45, 867-872. Full text
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Nelson, Leif, Tom
Meyvis, and Jeff Galak (2009), "Enhancing the Television
Viewing Experience through Commercial Interruptions," Journal of Consumer Research, 36 (August), 160-172. Full text
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Nelson, Leif and Tom
Meyvis (2008), "Interrupted Consumption: Disrupting
Adaptation to Hedonic Experiences," Journal of Marketing Research, 45 (December),
654-664. Full text
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Meyvis, Tom and Alan
Cooke (2007), "Learning From Mixed Feedback: Anticipation of
the Future Reduces Appreciation of the Present," Journal of Consumer Research,
34 (August), 200-211. Full text
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Steckel, Joel, Russel
S. Winer, Randolph E. Bucklin, Benedict G.C. Dellaert, Xavier
Dreze, Gerald Haubl, Sandy D. Jap, John D.C. Little, Tom Meyvis,
Alan L. Montgomery, and Arvind Rangaswamy (2005), "Choice in
Interactive Environments," Marketing
Letters, 16 (December), 309-320. Full text
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Meyvis, Tom and Chris
Janiszewski (2004), "When are Broader Brands Stronger Brands?
An Accessibility Perspective on the Formation of Brand
Equity," Journal of
Consumer Research, 31 (September),
346-357. Full text
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Meyvis, Tom and Chris Janiszewski (2002), "Consumers'
Beliefs about Product Benefits: The Effect of Obviously Irrelevant
Information," Journal of
Consumer Research, 28 (March), 618-636. Full text
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Janiszewski, Chris and
Tom Meyvis (2001), "Effects of Brand Logo Complexity,
Repetition, and Spacing on Processing Fluency and Judgment," Journal of Consumer Research,
27 (June), 18-32. Full text
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Cooke, Alan, Tom
Meyvis, and Alan Schwartz (2001), "Avoiding Future Regret in
Purchase Timing Decisions," Journal of Consumer Research, 27 (March),
447-459. Full text
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Pham, Michel, Tom
Meyvis, and Rongrong Zhou (2001), "Beyond the Obvious:
Chronic Vividness of Imagery and the Use of Information in
Decision Making," Organizational
Behavior and Human Decision Processes, 84 (March),
226-253. Full text
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Working Papers
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- Bulbul, Cenk and Tom
Meyvis, "When Consumers Choose to Restrict Their Options:
Anticipated Regret and Choice Set Size Preference." Full text
- Meyvis, Tom, Jinhong
Xie, and Cenk Bulbul, "Switching between Pricing Schedules: A
Dynamic Advantage for Flat Rates."
- Janiszewski, Chris,
Lien Kwee, and Tom Meyvis "Promotional Composite Brand
Alliances: The Influence of Partners and Promotion on Brand
Associations." Full text
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Collaborators |
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