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Associate Professor of Marketing
Stern School of Business
40 West 4th Street, Ste 8-15
New York, NY 10012
Tel: 212.998.0529
Fax: 212.995.4006
Email: tmeyvis@stern.nyu.edu

 

Background

 
  • Ph.D., Marketing, University of Florida, 2001
  • Licentiaat, Experimental Psychology, Catholic University Leuven, Belgium, 1996
  • Kandidaat, Sociology, Catholic University Leuven, Belgium, 1994
  • Kandidaat, Psychology, Catholic University Leuven, Belgium, 1993

 

Research

Teaching

 
  • Consumer Decision Making
  • Consumer Information Processing
  • Branding Strategies
  • Pricing Strategies
  • Consumer Behavior
  • International Marketing
  • Experimental Design & Analysis

 

Publications

  • Nelson, Leif and Tom Meyvis (forthcoming), "Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences," Journal of Marketing Research. Full text
  • Meyvis, Tom and Alan Cooke (2007), "Learning From Mixed Feedback: Anticipation of the Future Reduces Appreciation of the Present," Journal of Consumer Research, 34 (August), 200-211. Full text
  • Steckel, Joel, Russel S. Winer, Randolph E. Bucklin, Benedict G.C. Dellaert, Xavier Dreze, Gerald Haubl, Sandy D. Jap, John D.C. Little, Tom Meyvis, Alan L. Montgomery, and Arvind Rangaswamy (2005), "Choice in Interactive Environments," Marketing Letters, 16 (December), 309-320. Full text
  • Meyvis, Tom and Chris Janiszewski (2004), "When are Broader Brands Stronger Brands? An Accessibility Perspective on the Formation of Brand Equity," Journal of Consumer Research, 31 (September), 346-357. Full text
  • Meyvis, Tom and Chris Janiszewski (2002), "Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Information," Journal of Consumer Research, 28 (March), 618-636. Full text
  • Janiszewski, Chris and Tom Meyvis (2001), "Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment," Journal of Consumer Research, 27 (June), 18-32. Full text
  • Cooke, Alan, Tom Meyvis, and Alan Schwartz (2001), "Avoiding Future Regret in Purchase Timing Decisions," Journal of Consumer Research, 27 (March), 447-459. Full text
  • Pham, Michel, Tom Meyvis, and Rongrong Zhou (2001), "Beyond the Obvious: Chronic Vividness of Imagery and the Use of Information in Decision Making," Organizational Behavior and Human Decision Processes, 84 (March), 226-253. Full text

Working Papers

  • Meyvis, Tom, Kelly Goldsmith, and Ravi Dhar, "Beyond Survival of the Fittest: The Influence of Mindsets on Consumers' Response to Brand Extensions." Full text (Summarized in "A Mind for Brand Extensions," Sloan Management Review, 49 (4), 7-8. Full text )
  • Nelson, Leif, Tom Meyvis, and Jeff Galak, "Mispredicting Adaptation and the Consequences of Unwanted Disruptions: When Advertisements Make Television Programs More Enjoyable." Full text
  • Bulbul, Cenk and Tom Meyvis, "When Consumers Choose to Restrict Their Options: Anticipated Regret and Choice Set Size Preference." Full text
  • Meyvis, Tom, Rebecca Ratner, and Jonathan Levav, "Why We Don't Learn to Accurately Forecast Our Feelings: How the Misremembering of Our Predictions Blinds Us to Our Past Forecasting Errors." Full text
  • Oppenheimer, Daniel, Tom Meyvis, and and Nicolas Davidenko, "Instructional Manipulation Checks: Detecting Sastisficing to Increase Statistical Power in Survey Studies." Full text
  • Hamilton, Ryan, Kathleen D. Vohs, Anne-Laure Sellier, and Tom Meyvis, "Being of Two Minds: Switching Mindsets Exhausts Self-Regulatory Resources." Full text
  • Sackett, Aaron, Tom Meyvis, Leif Nelson, Benjamin Converse, and Anna Sackett, "You're Having Fun When Time Flies: The Effects of Perceived Passage of Time on Subjective Enjoyment." Full text
  • Meyvis, Tom, Jinhong Xie, and Cenk Bulbul, "Switching between Pricing Schedules: A Dynamic Advantage for Flat Rates."
  • Janiszewski, Chris, Lien Kwee, and Tom Meyvis "Promotional Composite Brand Alliances: The Influence of Partners and Promotion on Brand Associations."

Collaborators

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