Background

• Ph.D. - Marketing, The Wharton School, University of Pennsylvania 1991
• M.A. - Statistics, The Wharton School, University of Pennsylvania 1989
• M.S. - Operations Research, Polytechnic University 1986
• B.A. - Computer Science and Mathematics, Cook College, Rutgers University 1983
• Worked at RCA, IBM, and Prodigy Services Company

Honors & Awards

• Research Professor of Marketing, 2007-current.
• Co-chair, Association for Consumer Research annual conference, 2006, Orlando, FL
• Honorable Mention, 2005 Marketing Science Institute/H. Paul Root Award for the Journal of Marketing article published in 2005 that made the greatest contribution to the advancement of the practice of marketing.
• Robert Stansky Faculty Research Fellow, Leonard N. Stern School of Business, NYU, 2004-07.
• Recipient, 2003 Best Reviewer Award, Journal of Interactive Marketing
• Consortium Faculty, 2008, 2007, 2002, 1999, 1995, AMA-Sheth Foundation Doctoral Consortia
• Recipient, Outstanding Paper Award, 2000-01, International Journal of Forecasting
• Consortium Faculty, 2003, SMS Doctoral Consortium
• Nominated, 1998 Paul E. Green Award for the Journal of Marketing Research article published in 1998 that shows or demonstrates the most potential to contribute significantly to the practice of marketing research and research in marketing.
• Edythe and George Heyman Research Fellow, Leonard N. Stern School of Business, NYU, 1998-2001
• Finalist, 1997 O'Dell Award for best article in Journal of Marketing Research, judged after 5 years
• Recipient, winning award, 1994 Marketing Science Institute Competition on “Pricing and Strategy”
• Recipient, 1994 Best Paper Presentation, The AMA Advanced Research Techniques Forum (ART)
• Finalist, 1994 Robert Ferber Award
• Nominated, 1993-94 Stern Undergraduate Teacher of the Year
• Visiting Professor, 1993, Advertising Educational Foundation, Inc. and Wells Rich Green, BDDP Inc.
• Honorable mention, 1992 Marketing Science Institute Competition on “Understanding the Effects of Direct Marketing”
• Recipient, winning award, 1991 Marketing Science Institute Alden G. Clayton Doctoral Dissertation Proposal Competition
• Fellow, 1990 American Marketing Association Doctoral Consortium

Teaching Interests

• The Validity and Reliability of Purchase Intention Measures
• The Effectiveness of Free Sample Promotions
• Effects of Responding to Surveys and Exposure to Survey Results
• Behavioral Aspects of Pricing
• Biases in Consumer and Managerial Judgment and Decision Making

• Marketing Research
• Marketing of Technology-based Products
• Behavioral Applications in Marketing
• Introduction to Marketing

Selected Publications

• Thomas, Manoj and Vicki G. Morwitz (2008), “The Ease of Computation Effect: The Interplay of Metacognitive Experience and Naive Theories in Judgments of Numerical Difference,” Journal of Marketing Research, forthcoming.
• Ülkümen, Gülden, Manoj Thomas, and Vicki G. Morwitz (2008), “Will I Spend More in 12 Months or a Year? The Effect of Temporal Frames on Budget Estimates,” Journal of Consumer Research, forthcoming.
• Morwitz, Vicki G. (2008), "Marketing Extends beyond Humans,” Journal of Business Research, forthcoming.
• Morwitz, Vicki G., Joel Steckel, and Alok Gupta (2007), “When do Purchase Intentions Predict Sales?” International Journal of Forecasting, 23 (3), 347-364.
• Chandran, Sucharita and Vicki G. Morwitz (2006), “The Price of ‘Free’-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences,” Journal of Consumer Research, 33 (December), 384-392.
• Sprott, David E., Eric R. Spangenberg, Lauren G. Block, Gavan J. Fitzsimons, Vicki G. Morwitz, and Patti Williams (2006), “The Question-Behavior Effect: What We Know and Where We Go From Here,” Social Influence, 1 (June), 128-137. 
• Young Holt, Bethany, Vicki G. Morwitz, Long, Ngo, Polly Harrison, Kevin Whaley, and Anh-Hoa Nguyen (2006), “Microbicide Preference Among Female College Students in California,” Journal of Women’s Health, 15 (April), 281-294.
• Chandran, Sucharita and Vicki G. Morwitz (2005), “Effect of Participative Pricing on Consumers’ Cognitions and Actions:  A Goal Theoretic Perspective,” Journal of Consumer Research, 32 (September), 249-259.
• Morwitz, Vicki G. (2005), “The Effect of Survey Measurement on Respondent Behavior,” Applied Stochastic Models in Business and Industry, 21, 451-455.
• Thomas, Manoj and Vicki G. Morwitz (2005), “Penny Wise and Pound Foolish: The Left Digit Effect in Price Cognition,” Journal of Consumer Research, 22 (June), 54-64.
• Chandon, Pierre, Vicki G. Morwitz, and Werner J. Reinartz (2005), “Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research,” Journal of Marketing, 69 (April), 1-14.
• Chandon, Pierre, Vicki G. Morwitz, and Werner J. Reinartz (2004), “The Short- and Long-Term Effects of Measuring Intent to Repurchase” Journal of Consumer Research, 31 (December), 566-572.
• Morwitz, Vicki G. and Gavan J. Fitzsimons (2004), “The Mere Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?” Journal of Consumer Psychology, 14 (1&2), 64-74.
• Dholakia, Utpal M. and Vicki G. Morwitz (2002), “The Scope and Persistence of Mere-Measurement Effects:
• Evidence from a Field-Study of Customer Satisfaction Measurement,” Journal of Consumer Research, 29 (September), 159-167.
• Block, Lauren, Vicki G. Morwitz, William P. Putsis Jr., and Subrata Sen (2002), “Assessing the Impact of Anti-Drug Advertising on Adolescent Drug Consumption: Results from a Behavioral Economic Model,” American Journal of Public Health, 92 (8), 1346-1351.
• Dholakia, Utpal M. and Vicki G. Morwitz (2002), “How Surveys Influence Customers,” Harvard Business Review, 80 (5): 18-19.
• Hsiao, Cheng, Baohong Sun, and Vicki G. Morwitz (2002), “The Role of Stated Intentions in New Product Purchase Forecasting,” Advances in Econometrics, 16, 11-28.
• Morwitz, Vicki G. (2001), “Methods for Forecasting from Intentions Data,” AIDS, 15 (February), S23.
• Sen, Sankar, Zeynep Gurhan-Canli, and Vicki G. Morwitz (2001), “Choosing Not to Consume: A Social Dilemma Perspective on Consumer Boycotts,” Journal of Consumer Research, 28 (December), 399-417.
• Armstrong, J. Scott, Vicki G. Morwitz, and V. Kumar (2000), “Sales Forecasts for Existing Consumer Products and Services: Do Purchase Intentions Contribute to Accuracy?” International Journal of Forecasting, 16, 383-397.
• Block, Lauren and Vicki G. Morwitz (1999), “Shopping Lists as an External Memory Aid for Grocery Shopping: Influences on List Writing and List Fulfillment,” Journal of Consumer Psychology, 8(4), 343-376.
• Morwitz, Vicki G., Eric Greenleaf, and Eric Johnson (1998), “Divide and Prosper: Consumers’ Reactions to Partitioned Prices,” Journal of Marketing Research, 25 (November), 453-463.
• Morwitz, Vicki G. and David C. Schmittlein (1998), “Testing New Direct Marketing Offerings: The Interplay of Management Judgment and Statistical Models,” Management Science, 44 (May), 610-628.
• Young, Martin R., Wayne S. DeSarbo, and Vicki G. Morwitz (1998), “The Stochastic Modeling of Purchase Intentions and Behavior,” Management Science, 44 (February), 188-202.

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