NYU Stern
Vicki G. Morwitz
Harvey Golub Professor of Business Leadership
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Biography


Vicki G. Morwitz is the Harvey Golub Professor of Business Leadership and Professor of Marketing at New York University Stern School of Business.

Professor Morwitz received her Bachelor of Science in computer science and mathematics from Rutgers University, her Master of Science in operations research from Polytechnic University, and her Master of Arts and Doctor of Philosophy from the University of Pennsylvania. She has been on the faculty at New York University since 1991. Professor Morwitz has also taught at the Wharton School, and has been a visiting faculty member at Columbia University, Yale University and University of California at Berkeley. She served as President of the Society of Consumer Psychology from 2011-2012.

Professor Morwitz's primary research areas include consumer behavior, marketing research, political marketing, pricing and sales promotions, and research methods. Professor Morwitz has been published in many journals including American Journal of Public Health, Harvard Business Review, International Journal of Forecasting, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, and Management Science. Professor Morwitz teaches courses in Introduction to Marketing, Marketing Research, and Judgment and Decision Making.

Research Interests


bullet The Validity and Reliability of Purchase Intention Measures
bullet Effects of Responding to Surveys and Exposure to Survey Results
bullet Behavioral Aspects of Pricing
bullet The impact of public health communication on positive and negative consumption behaviors

Courses Taught


bullet Introduction to Marketing
bullet Judgment and Decision Making
bullet Marketing Research

Area of Expertise


bullet Marketing
bullet Consumer Psychology/Behavior
bullet Market Research
bullet Pricing


Vicki Morwitz
Vicki G. Morwitz
Harvey Golub Professor of Business Leadership
Stern School of Business
Tisch Hall
40 West 4th Street, Room 807
New York, NY 10012
Tel: (212)998-0518
Fax: (212)998-4006

Email: vmorwitz@stern.nyu.edu


Related Links
Marketing Department
NYU Stern