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Vishal Singh
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Associate Professor
of Marketing;
Stern School of Business
40 West 4th Street, Suite 911
New York, NY 10012
Tel: 212.998.0405
Fax: 212.995.4006
Email: vsingh@stern.nyu.edu
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Background |
- Ph.D.,
Marketing, Kellogg School of Management, Northwestern, 2003
- M.S. Economics and MBA,
Iowa State University, 1997
- B.A., Economics, Delhi
University, 1992
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Biography
Vishal Singh
is an Associate Professor of Marketing at New York University Stern School
of Business. Before joining NYU Stern, Professor Singh was Assistant
Professor of Marketing at the Tepper School of Business, Carnegie
Mellon University, where he won the Bachelor of Science in Business
Administration Teaching Award for outstanding teaching. He was also
awarded the Carnegie Bosch Chair (2006), Faculty Giving Chair (2005)
and the Xerox Junior Chair (2003) at the Tepper School. He teaches
"Marketing Research" to undergraduate and MBA students at NYU Stern.
Professor Singh's research focuses on retail competition,
competitive pricing, store brands, database marketing and empirical
industrial organization. He has published articles in several scholarly
journals including Marketing Science, Journal of Marketing Research, and
Quantitative Marketing and Economics.
Professor Singh received his Ph.D. in Marketing from Northwestern
University's Kellogg School of Management in 2003.
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Research
Interests |
Teaching Interests |
- Retail Competition
- Competitive Pricing
- Store Brands
- Database Marketing
- Empirical Industrial Organization
- Religion
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Refereed Publications |
- Chintagunta, P., J.P. Dube, V. Singh
(2002) "Market Structure Across Store: An application of a random
coefficients model with store level data, Advances in
Econometrics: Econometric Models in Marketing, ed. Philip Hans
Franses and Alan Montgomery (JAI Press: 2002).
- Chintagunta, P. J.P. Dube, V. Singh (2003) "Balancing
profitability and customer welfare in a supermarket chain," with
Pradeep Chintagunta and J.P. Dube, Quantitative Marketing and
Economics, Inaugural Issue, 1 (1), 2003.
- Singh, V, K. Hansen and S. Gupta (2005) "Modeling Preferences for
Common Attributes in Multi-category Choice", Journal of
Marketing Research, 42, 2, 195-209. (Nominated for Paul Green
Award)
- Hansen, K. V. Singh, P. Chintagunta (2006) "Understanding the
Store-brand Purchase Behavior Across Categories, Marketing
Science, vol 25, No.1, 75-90
- Lewis, M. V.Singh, S. Fay (2006) "Forecasting the Impact of Non-linear
Shipping and Handling Fees, Marketing Science, vol 25, No.1,
51-64.
- Singh, V. K. Hansen, R. Blattberg (2006) "Market Entry and Consumer
Behavior: Case of Wal-Mart Supercenter", Marketing Science,25(5),
457-476.
- Draganska, M., Misra, S., Aguirregabiria, V., Bajari, P., Einav, L.,
Ellickson, P., Horsky, D., Narayanan, S., Orhun, Y., Reiss, P., Seim, K.
Singh, V., Thomadsen, R., Zhu, T., (2008), :Discrete Choice Models of
Firms Strategic Decisions", Marketing Letters,
forthcoming.
- Hansen, K V. Singh, "Market Structure Across Retail Formats",
forthcoming, Marketing Science.
- Singh, V; T. Zhu, "Pricing and Market Concentration Oligopoly
Markets", forthcoming, Marketing
Science.
- Hansen, K and V. Singh, "Research Note: Does StoreBrand Create Store
Loyalty? An Empirical Investigation", forthcoming, Management
Science.
- Chen, T, B. Sun, V. Singh, "Investigating Consumer Choice
DynamicsAround Marlboro Friday", forthcoming, Marketing
Science.
- Zhu, T, Singh, V., M. Manuszak, "Market Structure and Competition in
the Retail Discount Industry" forthcoming Journal of Marketing
Research.
- "Spatial Competition with Endogenous Location Choice an Application
to Discount Retailing", with Ting Zhu forthcoming at
Quantitative Marketing and Economics)
- "Dynamic Customer Management and the Value of One-to-One Marketing",
with Mike Lewis and Romana Khan, (conditionally accepted at Marketing
Science).
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Vita