Information Technology and Corporate Strategy: A Research Perspective

Yannis Bakos, University of California, Irvine
Michael Treacy, Massachusetts Institute of Technology

ABSTRACT

The use of information technology (IT) as a competitive weapon has become a popular cliché; but there is still a marked lack of understanding of the issues that determine the influence of information technology on a particular organization and the processes that will allow a smooth coordination of technology and corporate strategy. This article surveys the major efforts to arrive at a relevant framework and attempts to integrate them in a more comprehensive viewpoint. The focus then turns to the major research issues in understanding the impact of information technology on competitive strategy..

Copyright © 1986 by Yannis Bakos and Michael Treacy