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Beibei
Li
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I am now an Assistant Professor in Information
Systems and Management at Carnegie
Mellon University's Heinz College.
My research specialty concentrates
on studying the economics of information technology using inter-disciplinary
approaches combining econometrics, structural modeling, Bayesian
modeling and randomized field experiments, with crowd-sourcing,
human computation and machine learning techniques like text
mining, sentiment analysis and image classification. More specifically,
I am interested in online social media and search engine marketing.
My PhD dissertation research focuses on examining how information
created in various social media channels affect the online market.
In particular, I am studying how such effect may change the
economic decisions and marketing strategies of online search
engines, and how the design of different search mechanisms on
search engines may influence the subsequent behavior of market
players (e.g., firms and consumers) and the consequences in
market efficiency. For
more information, here is my CV.
