Paganelli-Bull Professor of Marketing & International Business

Stern School of Business
40 West 4th Street, Ste 908
New York, NY 10012
Tel: 212.998.0428
Fax: 212.995.4006
Email: dmaheswa@stern.nyu.edu


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  • Ph.D., Kellogg Graduate School of Management, Northwestern University, 1987
  • MBA, Indian Instititute of Management, Calcutta, India, 1976
  • B.Tech., University of Madras, India, 1973

Honors & Awards

  • Elected President of Society for Consumer Psychology.
  • Associate Editor, Journal of Consumer Research
  • Cited as one of the most productive researchers in marketing, 1990-96
  • Cited as one of the most productive assistant professors in marketing, 1993
  • International Teachers' Program, INSEAD, France, 1994
  • Winner, MSI Doctoral Dissertation Proposal Competition, 1985

Research Interests

  • Globalization
  • Nation equity
  • Branding
  • Culture

Teaching Interests

  • Advertising Management
  • Consumer Behavior
  • Global Marketing



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