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Associate Professor of Marketing
Stern School of Business
40 West 4th Street, Ste 813
New York, NY 10012
Tel: 212.998.0512
Fax: 212.995.4006
Email: egreenle@stern.nyu.edu
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Background |
- Ph.D., Marketing, Columbia University, 1986
- M.B.A., Columbia University, 1981
- B.S., Town Planning & Design, University of New Hampshire, 1977
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Honors & Awards |
- Nominated, 1998 Paul E. Green Award for the Journal of Marketing Research
article that shows or demonstrates the most potential to contribute
significantly to the practice of marketing research and research in
marketing.
- Winner, 1994 research grant for MSI Pricing Strategy Competition.
- Beta Gamma Sigma Honor Society
- Phi Beta Kappa Honor Society
- B.S. degree granted Summa Cum Laude
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Research Interests |
Teaching Interests |
- Pricing Strategy
- Auction Strategies and Auction Decision Making
- Response and Context Effects in Survey Data
- Delay in Consumer Decision Making
- Consumer Helpseeking
- Consumer Reactions to Aesthetic Phenomena
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- Introductory Marketing Course (core graduate and undergraduate courses)
- Marketing Research
- Pricing
- New Product Development
- Context and Response Effects in Survey Research (doctoral seminar)
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Publications |
- Greenleaf, Eric A., (2004) "Reserves, Regret, and Rejoicing in Open English Auctions," Journal of Consumer Research, 31 (2, September), 264-273.
- Greenleaf,
Eric A., Jun Ma, Wanhua Qiu, Ambar G. Rao, Atanu R. Sinha (2002), "Note
on Guarantees in Auctions: The Auction House as Negotiator and
Managerial Decision Maker," Management Science , 48 (December), 1640-1644.
- Chakravarti,
Dipankar, Eric A. Greenleaf, Atanu R. Sinha, Amar Cheema, James C. Cox,
Daniel Friedman, Teck H. Ho, R. Mark Isaac, Andres A. Mitchell, Amnon
Rapoport, Michael H. Rothkopf, Joydeep Srivasta, Rami Zwick (2002),
"Auctions: Research Opportunities in Marketing," Marketing Letters, 13 (August), 281-296.
- Sinha,
Atanu R. and Eric A. Greenleaf (2000), "The Impact of Discrete Bidding
and Bidder Aggressiveness on Sellers' Strategies in Open English
Auctions: Reserves and Covert Shilling," Marketing Science, 19 (Summer), 244-265.
- Morwitz,
Vicki G., Eric A. Greenleaf, and Eric J. Johnson (1998), "Divide and
Prosper: Consumers' Reactions to Partitioned Prices ," Journal of Marketing Research , 35 (November), 453-463. This paper was nominated for the Paul E. Green Award for the Journal of Marketing Research. The proposal for this research was one of two grant winners in the 1994 MSI Pricing Strategy Competition.
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Vita