Working Papers

• Agrawal, Nidhi, Jennifer Aaker and Geeta Menon, "Should the Ad be About Them or Me: The Role of Discrete Emotions in Judgments of Health Risk" (Full text)
• Bickart, Barbara, Joan M. Phillips, Geeta Menon and Johnny Blair, "Predicting Others' Behavioral Frequencies: The Role of Judgment Strategy, Knowledge, and Regularity" (Full text)
• Raghubir, Priya and Geeta Menon, “The Persuasive Effects of a Self-Diagnosis Depression Inventory: Behavior Reinterpretation Using Contextual Cues" (Full text)
• Ramanathan, Suresh and Geeta Menon, "Dynamic Effects of Chronic Hedonic Goals on Spontaneous Affect and Impulsive Behavior" (Full text)
• Thomas, Manoj, Kapil Bawa and Geeta Menon, "Spending More to Save More: The Impact of Coupons on Premium-Priced Products" (Full text)

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