Case Study: Alliance Capital

This case involves the global asset management business. Please read the case study and try to answer the following questions:

• Using the client-product-arena framework, and the Porter "competitive industry structure" diagram, please identify the options open to Alliance in expanding its business.
• How can alliance make more money in this business?

Case Study: The Man Who Came to Breakfast

This case involves the global private banking business. Please read the case study, focussing on the client rather than on Mexico. Try to answer the following questions:

• Using the client-product-arena framework, and the Porter "competitive industry structure" diagram, please identify the options open to Metropolitan Trust in expanding its relationship with this client.
• How can Metropolitan Trust make more money in its services provided to this client?

Ian Giddy