Assistant Professor of Marketing

Stern School of Business
40 West 4th Street, Suite 818
New York, NY 10012
Tel: 212.998.0551
Fax: 212.995.4006
Email: lnelson0@stern.nyu.edu



  • Ph.D. - Psychology, Princeton University, 2003
  • M.A. - Psychology, Princeton University, 2000
  • B.A. - Psychology, Stanford University, 1998

Professional Activity

  • Organizer of the Judgment and Decision Making preconference at the Society for Personality and Social Psychology (with Dan Ariely, Jenn Lerner, and Leaf Van Boven).
  • Invited fellow at the Institute on Emotion and Decision-Making, Center for the Advanced Study of Behavioral Sciences, Stanford , CA , July 2004.

Research Interests

Teaching Interests

  • Consumer Decision Making
  • Consumer Well Being
  • Judgment and Emotion

  • Marketing
  • Consumer Behavior
  • Managerial Judgment and Decision Making
  • Behavioral Research Methodology

Selected Publications and Working Papers (in reverse chronological order)

  • Nelson, L. D. & Simmons, J. P. (2006) Moniker maladies: When names sabotage success. Manuscript in preparation, New York University. (Full text)
  • Nelson, L. D. & Meyvis, T. (2006). Interrupted Consumption: Adaptation and the Disruption of Hedonic Experience. Manuscript under review at the Journal of Marketing Research . (Full text)
  • Simmons, J. P. & Nelson, L. D. (2006). Intuitive Confidence and the Prominence Effect: When Consumer Choices are Sensitive to Matching Prices . Manuscript under review at the Journal of Marketing Research . (Full text)
  • Nelson, L. D. & Simmons, J. P. (2006). Literal Consequences of the Metaphoric Link between Vertical Position and Cardinal Direction . Manuscript in preparation, New York University. (Full text)
  • Simmons, J. P. & Nelson, L. D. (2006). Intuitive confidence: Choosing between intuitive and nonnintuitive alternatives, Journal of Experimental Psychology: General, 135, 409-428. (Full text)
  • Nelson, L. D., & Norton, M. I. (2005). From student to superhero: Situational primes shape helping behavior, Journal of Experimental Social Psychology, 41, 423-430. (Full text)
  • Nelson, L. D., & Morrison, E. L. (2005). The symptoms of resource scarcity: Judgments of food and finances impact preferences for potential partners, Psychological Science, 16, 167-173. (Full Text)
  • Sherman, D. K., Nelson, L. D., & Ross, L. (2003). Naïve realism and affirmative action: Adversaries are more similar than they think. Basic and Applied Social Psychology, 25, 275-289. (Full Text)
  • Miller, D. T., & Nelson, L. D. (2002). Seeing approach motivation in the avoidance behavior of others: Implications for an understanding of pluralistic ignorance. Journal of Personality and Social Psychology, 83, 1066-1075. (Full text)
  • Sherman, D. A. K., Nelson, L. D., & Steele, C. M. (2001). Do messages about health risks threaten the self? Increasing the acceptance of threatening health messages via self-affirmation. Personality and Social Psychology Bulletin, 26, 1046-1058. (Full text)

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