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Professor of Marketing
Stern School of Business
44 West 4th Street, Ste 9-73
New York, NY 10012
Tel: 212.998.0522
Fax: 212.995.4006
Email: rshoemak@stern.nyu.edu
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Background |
- Ph.D. in Industrial Administration, Graduate School of Industrial Administration, Carnegie-Mellon University, Pittsburgh, Pennsylvania, 1972
- M.S. in Industrial Management, M.I.T., Cambridge, Massachusetts, 1964
- B.S. in Physics, Amherst College, Amherst, Massachusetts, 1961
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Honors & Awards |
- 2nd Walker Prize in Mathematics, Amherst College.
- Fellow of the American Marketing Association 1970 Doctoral Consortium.
- Named as Research Professor of Marketing at New York University (1993, 1994, 1996 and 1997).
- Paper with Scott Neslin was selected as one of the five best papers Journal of Marketing Research, 1989.
- Named as one of top 5 reviewers for the Journal of Marketing for the 1993-1996 period.
- Second Place for 1998 William R. Davidson Prize for best article in the Journal of Retailing, 1996, paper with Saroja Subrahmanyan.
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Research Interests |
Teaching Interests |
- The Effectiveness of Coupon Promotions
- The Effectiveness of Free Sample Promotions
- Forecasting Sales Based on Test Market Data
- Price Endings used in catalogs, retail stores, and websites
- Developing Optimal Pricing and Inventory Policies for Retailers
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- Entrepreneurship
- Pricing and Sales Promotion
- Marketing Research
- Introduction to Marketing
- New Product Development
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Selected Publications |
- Bawa, Kapil and Robert W. Shoemaker, “The Effects of Free Sample Promotions on Incremental Brand Sales,” Marketing Science, (Forthcoming).
- Shoemaker, Robert, Debanjan Mitra, Yuxin Chen and Skander Essegaier, “A Comment on: Price Endings When Prices Signal Quality,” Management Science, Vol. 49, No. 12 (December) 2003.
- Subrahmanyan, Saroja and Robert W. Shoemaker, "Developing Optimal Pricing and Inventory Policies for Retailers Who Face Uncertain Demand," Journal of Retailing, Vol. 72, No. 1,(Spring) 1996.
- Neslin, Allenby, Ehrenberg, Hoch, Laurent, Leone, Little, Lodish, Shoemaker, Wittink, "A Research Agenda for Making Scanner Data More Useful to Managers," Marketing Letters, Vol 5, No. 4 1994.
- Aradhna Krishna and Robert Shoemaker, "Estimating the Effects of Higher Coupon Face Values on the Timing of Redemptions, the Mix of Coupon Redeemers, and Purchase Quantity," Psychology and Marketing, November-December 1992.
- Aradhna Krishna, Imran Currim and Robert Shoemaker, "Consumer Perceptions of Promotional Activity,"Journal of Marketing, April 1991.
- Currim, Imran S. and Robert Shoemaker, "Is Television Advertising Being Placed to Reach Product Users?" Marketing Letters, Vol 1, No. 3 Nov 1990.
- Bawa, Kapil and Robert W. Shoemaker, "Analyzing Incremental Sales from a Direct Mail Coupon Promotion," Journal of Marketing, July 1989.
- Neslin, Scott and Robert W. Shoemaker, "An Alternative Explanation for Lower Repeat Rates After Promotion Purchases," Journal of Marketing Research, May 1989.
- Bawa, Kapil and R. W. Shoemaker, "The Effects of a Direct Mail Coupon on Brand Choice Behavior," Journal of Marketing Research, November 1987.
- Bawa, Kapil and R.W. Shoemaker, "The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior Across Product Classes," Journal of Marketing, October 1987.
- Shoemaker, Robert, "Comment on 'Dynamics of Price Elasticity and Brand Life Cycles: An Empirical Study'," Journal of Marketing Research, February 1986.
- Shoemaker, Robert and Vikas Tibrewala, "Relating Coupon Redemption Rates to Past Purchasing of the Brand," Journal of Advertising Research, October 1985.
- Ghosh, Avijit, Scott Neslin and R.W. Shoemaker, "A Comparison of Market Share Models and Estimation Procedures," Journal of Marketing Research, May 1984.
- Neslin, Scott and R.W. Shoemaker, "A Model for Evaluating the Profitability of Coupon Promotions," Marketing Science, Fall 1983.
- Neslin, Scott and R.W. Shoemaker, "Using a Natural Experiment to Estimate Price Elasticity: The 1974 Sugar Shortage and the Ready-to-Eat Cereal Market," Journal of Marketing, February 1983.
- Douglas, Susan and R.W. Shoemaker, "Item Non-Response in Cross National Attitude Surveys," European Research, July 1981.
- Shoemaker, R.W. and Lewis Pringle, "Possible Biases in Parameter Estimation with Store Audit Data," Journal of Marketing Research, February 1980.
- Rosenberg, Larry and R.W. Shoemaker, "Is Marketing Research Sensitive to Social Issues?" Sloan Management Review, Winter 1980.
- Shoemaker, R.W., Richard Staelin, Joseph P. Kadane and F. Robert Shoaf, "Relation of Brand Choice to Purchase Frequency," Journal of Marketing Research, November 1977.
- Shoemaker, R.W., F. Robert Shoaf, "Repeat Rate of Deal Purchases," Journal of Advertising Research, April 1977.
- Shoemaker, R.W. and Richard Staelin, "The Effects of Sampling Variation on Sales Forecasts for New Consumer Products," Journal of Marketing Research, May 1976.
- Shoemaker, R.W. and F. Robert Shoaf, "Changes in Purchase Behavior in the Trial of New Consumer Products," Journal of Consumer Research, September 1975.
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Vita