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Professor of Marketing & International Business;
Director, EMT Program;
Catherine & Peter Kellner Professor
Stern School of Business
40 West 4th Street, Ste 902
New York, NY 10012
Tel: 212.998.0555
Fax: 212.995.4221
Email: scraig@stern.nyu.edu
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Background |
- Ph.D., Marketing, Ohio State University, 1971
- M.S., Univeristy of Rhode Island, 1967
- B.A., Westminster College, 1965
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Research Interests |
Teaching Interests |
- Cross-National Consumer Research
- Spatial Diffusion
- Global Marketing Strategy
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- EMT: Institutions, Economics, and Strategy
- Advertising Management
- Marketing Concepts
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Recent Publications |
- “Collaborative and Iterative Translation: An Alternative Approach to Back Translation,” with S.P. Douglas, Journal of International Marketing, 15 (2007 ), 30-43.
- “Beyond National Culture: Implications of Cultural Dynamics for Consumer Research,” with S.P. Douglas, International Marketing Review , 23 (2006), 322-342.
- “On Improving the Conceptual Foundations of International Marketing Research,” with S.P. Douglas, Journal of International Marketing, 14 (2006), 1-22.
- “Culture Matters: Consumer Acceptance of US Films in Foreign Markets,” with W.H. Greene and S.P Douglas, Journal of International Marketing , 13 (2005), 80-103.
- “The Internet and International Consumer Markets,” with S.P. Douglas and T. B. Flaherty, Journal of Internet Commerce 2(2003), 107-123.
- “Integrating Branding Strategy Across Markets: Building International Brand Architecture,” with S. P. Douglas and E. Nijssen, Journal of International Marketing 9 (2001), 97-114. Paper received the 2001 S. Tamer Cavusgil Best Paper Award for the “most significant contribution to the advancement of the practice of international marketing management.”
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Vita