Sang-Pil Han

I am an Assistant Professor at City University of Hong Kong's College of Business.

My research studies the effects of mobile internet on user behavior, commerce and advertising and the economics of online markets and social media and social networks.

My prior research has won the MSI-WIMI User-Generated Content Research Competition Award, the MSI-WIMI Multichannel and Multiplatform Research Competition Award, the WCAI Innovative Approaches to Measuring Advertising Effectiveness Award, and NET Institute, Korea Research Foundation, and Hong Kong General Research Fund Grants.

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