Formal Bio

Sang Pil Han is an assistant professor of Information Systems at City University of Hong Kong's College of Business. His research analyzes the economic consequences of the mobile technologies on markets. He is an expert in quantifying the economic value from content in spaces mediated by social media; modeling consumer behavior in mobile media based social networks; and measuring the welfare impact of the mobile Internet. He has worked on mobile social networks, mobile commerce, sponsored search and display advertising, and online markets. He frequently works with and consults for leading firms in the mobile technology and telecommunications. His research interests include economics of mobile technology, social media and Web 2.0, and ecommerce. His papers have been published or accepted in leading journals that include Management Science, Management Information Systems Quarterly (MISQ), Information Systems Research (ISR), among others. He received grants from the Marketing Science Institute and Wharton Interactive Media Initiative, the NET Institute, the Wharton Customer Analytics Initiative, the Korea Research Foundation, and the Hong Kong General Research Fund.

Before joining City University of Hong Kong, he was a postdoctoral research fellow at Stern School of Business of New York University. He also worked in AT&T Labs Research as a research intern. He received his bachelors, M.S., and Ph.D. from Korea Advanced Institute of Science and Technology' Business School.