Professor of Marketing

Stern School of Business
40 West 4th Street, 9-06
New York, NY 10012

Tel: 212.998.0529


Curriculum Vitae




  • Ph.D., Marketing, University of Florida, 2001
  • Licentiaat, Experimental Psychology, Catholic University Leuven, Belgium, 1996
  • Kandidaat, Sociology, Catholic University Leuven, Belgium, 1994
  • Kandidaat, Psychology, Catholic University Leuven, Belgium, 1993




  • Consumer Decision Making
  • Consumer Experiences
  • Branding Strategies
  • Pricing Strategies
  • Consumer Behavior
  • Behavioral Economics
  • Experimental Design & Analysis


  • Meyvis, Tom, and Stijn M.J. van Osselaer (2017), “Increasing the Power of Your Study by Increasing the Effect Size,” Journal of Consumer Research, forthcoming. Full text

  • Tully, Stephanie M., and Tom Meyvis (2017), “Forgetting to Remember our Experiences: People Overestimate How Much They Will Retrospect about Personal Events,” Journal of Personality and Social Psychology, 113 (6), 878-891. Full text

  • Tully, Stephanie M., and Tom Meyvis (2016), “Questioning the End Effect: Endings Are Not Inherently Over-Weighted in Retrospective Evaluations of Experiences,” Journal of Experimental Psychology: General, 145 (May), 630-642. Full text

  • Tully, Stephanie M., Hal E. Hershfield, and Tom Meyvis (2015), “Seeking Lasting Enjoyment with Limited Money: Financial Constraints Increase Preference for Material Goods over Experience,” Journal of Consumer Research, 42 (June), 59-75. Full text

  • Cerf, Moran, Eric Greenleaf, Tom Meyvis, and Vicki G. Morwitz (2015), “Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications,” Journal of Marketing Research, 52 (August), 530-545. Full text

  • Ebert, Jane E.J. and Tom Meyvis, "Reading Fictional Stories and Winning Delayed Prizes: The Surprising Emotional Impact of Distant Events," Journal of Consumer Research, forthcoming. Full text

  • Hui, Sam, Tom Meyvis, and Henry Assael (2014), "Analyzing Moment-to-Moment Data Using a Bayesian Functional Linear Model: Application to TV Show Pilot Testing," Marketing Science, 33 (2), 222-240. Full text

  • Meyvis, Tom, Kelly Goldsmith, and Ravi Dhar (2012), "The Importance of the Context in Brand Extension: How Pictures and Comparisons Shift Consumers' Focus from Fit to Quality," Journal of Marketing Research, 49 (April), 206-217. Full text (Summarized in "A Mind for Brand Extensions," Sloan Management Review, 49 (4), 7-8. Full text)

  • Hamilton, Ryan, Kathleen D. Vohs, Anne-Laure Sellier, and Tom Meyvis (2011), "Being of Two Minds: Switching Mindsets Exhausts Self-Regulatory Resources," Organizational Behavior and Human Decision Processes, 115 (May), 13-24. Full text

  • Galak, Jeff and Tom Meyvis (2011), "The Pain Was Greater If It Will Happen Again: The Effect of Continuation on Retrospective Discomfort," Journal of Experimental Psychology: General, 140 (February), 63-75. Full text

  • Meyvis, Tom, Rebecca Ratner, and Jonathan Levav (2010), "Why Don't We Learn to Accurately Forecast Feelings? How Misremembering Our Predictions Blinds Us to Past Forecasting Errors." Journal of Experimental Psychology: General, 139 (November), 579-589. Full text

  • Sackett, Aaron, Tom Meyvis, Leif Nelson, Benjamin Converse, and Anna Sackett (2010), "You're Having Fun When Time Flies: The Hedonic Consequences of Subjective Time Progression," Psychological Science, 21, 111-117. Full text

  • Oppenheimer, Daniel, Tom Meyvis, and Nicolas Davidenko (2009), "Instructional Manipulation Checks: Detecting Satisficing to Increase Statistical Power," Journal of Experimental Social Psychology, 45, 867-872. Full text

  • Nelson, Leif, Tom Meyvis, and Jeff Galak (2009), "Enhancing the Television Viewing Experience through Commercial Interruptions," Journal of Consumer Research, 36 (August), 160-172. Full text

  • Nelson, Leif and Tom Meyvis (2008), "Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences," Journal of Marketing Research, 45 (December), 654-664. Full text

  • Meyvis, Tom and Alan Cooke (2007), "Learning From Mixed Feedback: Anticipation of the Future Reduces Appreciation of the Present," Journal of Consumer Research, 34 (August), 200-211. Full text

  • Steckel, Joel, Russel S. Winer, Randolph E. Bucklin, Benedict G.C. Dellaert, Xavier Dreze, Gerald Haubl, Sandy D. Jap, John D.C. Little, Tom Meyvis, Alan L. Montgomery, and Arvind Rangaswamy (2005), "Choice in Interactive Environments," Marketing Letters, 16 (December), 309-320. Full text

  • Meyvis, Tom and Chris Janiszewski (2004), "When are Broader Brands Stronger Brands? An Accessibility Perspective on the Formation of Brand Equity," Journal of Consumer Research, 31 (September), 346-357. Full text

  • Meyvis, Tom and Chris Janiszewski (2002), "Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Information," Journal of Consumer Research, 28 (March), 618-636. Full text

  • Janiszewski, Chris and Tom Meyvis (2001), "Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment," Journal of Consumer Research, 27 (June), 18-32. Full text

  • Cooke, Alan, Tom Meyvis, and Alan Schwartz (2001), "Avoiding Future Regret in Purchase Timing Decisions," Journal of Consumer Research, 27 (March), 447-459. Full text

  • Pham, Michel, Tom Meyvis, and Rongrong Zhou (2001), "Beyond the Obvious: Chronic Vividness of Imagery and the Use of Information in Decision Making," Organizational Behavior and Human Decision Processes, 84 (March), 226-253. Full text


   Working Papers 


  • Park, Hyun Young and Tom Meyvis, "How Feeling Guilty about Money Affects Spending Decisions: Cleansing the Money or Redeeming Oneself?" Full text

  • Bulbul, Cenk and Tom Meyvis, "When Consumers Choose to Restrict Their Options: Anticipated Regret and Choice Set Size Preference." Full text

  • Meyvis, Tom, Jinhong Xie, and Cenk Bulbul, "Switching between Pricing Schedules: A Dynamic Advantage for Flat Rates."

  • Janiszewski, Chris, Lien Kwee, and Tom Meyvis "Promotional Composite Brand Alliances: The Influence of Partners and Promotion on Brand Associations." Full text






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