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Vilma Todri

Associate Professor @ Emory University.

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Vilma Todri is an associate professor (with tenure) of Information Systems at Goizueta Business School, Emory University. Vilma's research agenda has been inspired by the profound impact of Internet-related technologies on how consumers conduct research about products, make purchases and interact with brands nowadays as well as how firms leverage such technologies to create business value. She is especially interested in areas related to digital strategy, digital marketing, social media, and consumer behavior in technology-mediated environments. She employs state of the art methodologies that lie in the intersection of quantitative modeling, experimental research designs, and machine learning.

Vilma's research has been published at various premier venues such as Marketing Science (MKSC), Information Systems Research (ISR), Management of Information Systems Quarterly (MISQ), Journal of Marketing (JM), ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD), International Conference of Information Systems (ICIS), the Workshop on Information Systems and Economics (WISE), Conference on Information Systems and Technology (CIST), and ACM Conference on Recommender Systems (RecSys). She has been the recipient of several academic awards, including the INFORMS ISS Sandra A. Slaughter Early Career Award, INFORMS ISS Gordon B. Davis Young Scholar Award and AIS Early Career Award. She was also recognized as an MSI Young Scholar. Her research has also been nominated and won various awards, including the Information Systems Research (ISR) Best Paper Runner-Up Award. She serves as an associate editor (AE) for Management Science (MS) and Management of Information Systems Quarterly (MISQ).

Vilma received her Ph.D. from Leonard N. Stern School of Business at New York University in 2016. Prior to joining the Stern Ph.D. program, Vilma worked for Google where she was developing integrated cross-platform advertising strategies for large business clients that partnered with Google. She earned the country manager award for developing a sustainable high performing marketing strategy. She has also co-founded a tech start-up that introduced a new business model in the market and earned angel investors' funding.

Vilma holds a Bachelor's degree in Management Science and Technology from Athens University of Economics and Business where she graduated maxima cum laude achieving the highest GPA score in the history of the department. Throughout her studies, Vilma has been the recipient of many academic awards including a Fulbright Scholarship and multiple Greek State Scholarship Foundation awards.

In her free time, Vilma enjoys practicing Ashtanga Yoga and learning about nutrition.