Vilma Todri bio photo

Vilma Todri

Assistant Professor @ Emory University.

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Academic Experience

Emory University, USA (07/2016-Present)
Goizueta Business School
Department of Information Systems and Operations Management
Assistant Professor

Education

New York University, USA (2011-2016)
Ph.D. in Information Systems, Leonard N. Stern School of Business
Department of Information, Operations & Management Sciences
Ph.D. in Information Systems, GPA: 3.94/4.00
Dissertation Topic: ”Modeling and Measuring Digital Advertising Effectiveness with Atomic Data”

Athens University of Economics and Business, Greece (2004-2008)
Department of Management Science and Technology
GPA: 9.62/10.0 (highest in the history of the department)
Ranking: 1st, Maxima Cum Laude.

Research

Refereed Journal Publications

Frontiers: The Impact of Ad-blockers on Online Consumer Behavior (sole-authored). Marketing Science (2021): Vol. 41, Issue 1, pp.7-18. View Download Google Scholar
[Lead Article]

Is Distance Really Dead in the Online World? How Geographical Distance Moderates the Effectiveness of Electronic Word-of-Mouth (with Panagiotis Adamopoulos and Michelle Andrews). Forthcoming, Journal of Marketing. ViewDownload Google Scholar

Demand Effects of the Internet-of-Things (IoT) Channel: Evidence from Automating the Purchase Process (with Panagiotis Adamopoulos and Anindya Ghose). Information Systems Research (2021): Vol. 32, Issue 2, pp.238-267. ViewDownload Google Scholar
[Nominated for INFORMS CIST 2018 Best Paper Award]
[Awarded Marketing Science Institute Research Grant]

Trade-offs in Online Advertising: Modeling and Measuring Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel (with Anindya Ghose and Param Vir Singh). Information Systems Research (2020): Vol. 31, Issue 1, pp.102-125. ViewDownload Google Scholar
[Top 5 most popular papers of Marketing Science Institute (2019)]
[Information Systems Research (ISR) Best Paper Award (1st Runner-Up) (2021)]

The Impact of User Personality Traits on Word-of-Mouth: Text-mining Microblogging Platforms (with Anindya Ghose and Panagiotis Adamopoulos). Information Systems Research (2018): Vol. 29, Issue 3, pp.612-640. ViewDownload Google Scholar
[Nominated for Information Systems Research 2018 Best Paper Award]
[Awarded Marketing Science Institute Research Grant]

Towards a Digital Attribution Model: Measuring Display Advertising Effects on Online Consumer Behavior (with Anindya Ghose). MIS Quarterly (2016): Vol. 40, Issue 4, pp. 889-910. ViewDownload Google Scholar
[Nominated for INFORMS CIST 2015 Best Paper Award]
[Awarded NET Institute Research Grant]

Select Working Papers

Multi-channel Attribution and Interdependencies Beyond the Purchase Incidence (with Anindya Ghose, Param Vir Singh and Panagiotis Adamopoulos). In-preparation.

How do consumers’ online browsing and purchasing behaviors differ across devices? The role of mobile devices in consumers’ path to purchase. Work-in-progress.

Publications in Refereed Conferences

The Business Value of the Internet-of-Things (IoT) : Evidence from an Online Retailer (Conference on Information Systems and Technology (CIST 2018), Arizona, USA.
[Nominated for the INFORMS CIST 2018 Best Paper Award]

The Business Value of the Internet-of-Things (IoT) : Evidence from an Online Retailer (with Anindya Ghose and Panagiotis Adamopoulos) Proceedings of the International Conference on Information Systems (ICIS 2018), San Francisco, USA.

Got Annoyed? Examining the Advertising Effectiveness and Annoyance Dynamics (with Anindya Ghose and Param Vir Singh). Proceedings of the International Conference on Information Systems (ICIS 2017), Seoul, Korea.

Estimating the Impact of User Personality Traits onWord-of-Mouth: Textmining Microblogging Platforms (with Anindya Ghose and Panagiotis Adamopoulos). Conference on Information Systems and Technology (CIST 2016), Nashville, USA.

Towards a Digital Attribution Model: Measuring Display Advertising Effects on Online Consumer Behavior (with Anindya Ghose). Conference on Information Systems and Technology (CIST 2015), Philadelphia, USA.
[Nominated for the INFORMS CIST 2015 Best Paper Award]

Personality-Based Recommendations: Evidence from Amazon.com (with Panagiotis Adamopoulos). Proceedings of the ACM Conference on Recommender Systems (RecSys 2015), Vienna, Austria.

The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events (with Panagiotis Adamopoulos). Proceedings of the ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD 2015), Sydney, Australia.
[Nominated for the INFORMS Best Student Paper Award on Social Media Analytics] ViewDownload Google Scholar

Social Commerce: An Empirical Examination of the Antecedents and Consequences of Commerce in Social Network Platforms (with Panagiotis Adamopoulos). Proceedings of the International Conference on Information Systems (ICIS 2014), Auckland, New Zealand. ViewDownload Google Scholar

Social Media Analytics: The Effectiveness of Promotional Events on Brand Fan Base in Social Media (with Panagiotis Adamopoulos). Proceedings of the International Conference on Information Systems (ICIS 2014), Auckland, New Zealand. ViewDownload Google Scholar

Publications in Other Conferences and Workshops

The Impact of Ad-blockers on Online Consumer Behavior. 17th Symposium on Statistical Challenges in eCommerce Research (SCECR 2021), Online.

Trade-offs in Online Advertising: Modeling and Measuring Advertising Effectiveness and Annoyance Dynamics across the Purchase Funnel (with Anindya Ghose and ParamVir Singh). ISMS Marketing Science Conference (ISMS 2019), Rome, Italy.

The Business Value of the Internet-of-Things (IoT) : Evidence from an Online Retailer (with Anindya Ghose and Panagiotis Adamopoulos). GW Conference on the Intelligence of Things (GW IoT 2019), Washington DC, USA.

The Business Value of the Internet-of-Things (IoT) : Evidence from an Online Retailer (with Anindya Ghose and Panagiotis Adamopoulos). ISMS Marketing Science Conference (ISMS 2018), Philadelphia, USA.

The Business Value of the Internet-of-Things (IoT) (with Anindya Ghose and Panagiotis Adamopoulos). Workshop on Information Systems and Economics (WISE 2017), Seoul, Korea.

Trade-offs in Online Advertising: Modeling and Measuring Advertising Effectiveness and Annoyance Dynamics (with Anindya Ghose and Param Vir Singh). ISMS Marketing Science Conference (ISMS 2017), California, USA.

Estimating the Impact of User Personality Traits onWord-of-Mouth: Textmining Microblogging Platforms (with Anindya Ghose and Panagiotis Adamopoulos). ISMS Marketing Science Conference (ISMS 2017), California, USA.

Towards a Digital Attribution Model: Measuring Advertising Effects on Online Consumer Behavior (with Anindya Ghose). FRANK M. BASS -UTDallas Frontiers of Research in Marketing Science Conference (UTD Bass Conference 2017), Texas, USA.

Estimating the Impact of User Personality Traits onWord-of-Mouth: Textmining Microblogging Platforms (with Anindya Ghose and Panagiotis Adamopoulos). Workshop on Information Systems and Economics (WISE 2016), Ireland, Dublin.

Falling in Love With a Brand: Multi-Channel Attribution and Interdependencies Beyond the Purchase Incident (with Anindya Ghose, Param Vir Singh and Panagiotis Adamopoulos). 12th Symposium on Statistical Challenges in eCommerce Research (SCECR 2016), Greece.

Estimating the Impact of User Personality Traits on Word-of-Mouth: Text-mining Microblogging Platforms (with Panagiotis Adamopoulos and Anindya Ghose). New York Computer Science and Economics Day (NYCE 2015), New York, USA.

Trade-offs in Online Advertising: Modeling and Measuring Advertising Effectiveness and Annoyance Dynamics (with Anindya Ghose and Param Vir Singh). Workshop on Information Systems and Economics (WISE 2015), Texas, USA.

Big Data: From correlation to causation (NSF Data Science Workshop 2015). University of Washington, Seattle, USA.
[National Science Foundation (NSF) Award for Data Science Workshop]

The Effectiveness of Promotional Events on Social Media (with Panagiotis Adamopoulos). Workshop on Information Systems and Economics (WISE 2014), Auckland, New Zealand. download

E-business in the Era of Social Networks and Big Data (with Panagiotis Adamopoulos). New York Computer Science and Economics Day (NYCE 2014), New York, USA.

Professional Experience

Google Inc., Account Strategist (01/2010 - 08/2011)

  • Built integrated cross-platform advertising strategies for large business clients that partnered
    with Google in order to shape their online business growth
  • Maintained and grew a highly performing and diverse portfolio of Google top advertising accounts
  • Conducted research and market analyses in high potential growth industries
  • Country manager award for developing sustainable high performing market strategy
  • Developed software that improved the account management and optimization process

Wedding Mall S.A., Co-founder (08/2008 - 12/2009)

  • Built from scratch a tech start-up company that digitalized the traditional concept of wedding
    registries (a new business model in the market)
  • Developed and implemented the business plan and the technological infrastructure
  • Earned angel investors’ funding and established partnership with the third largest bank of Greece (Piraeus bank)
  • Built a network of online and offline stores with collaborating partners of well-established local and international brands

Toyota Hellas S.A., Information Technology Business Analyst, Internship (02/2008 - 06/2008)

  • Analyzed and optimized strategic business processes of the organization for ERP integration

Mathematics Tutor, Self-Employed, Part-time

  • Mathematics tutor for secondary and high school students

Select Academic Honors & Awards

List of select honors and awards

  • Goizueta Business School Alumni Award for Excellence in Research (School-wide Research Award) (2022)
  • Information Systems Research (ISR) Best Paper Runner-Up Award (2021)
  • Information Systems Research (ISR) Best Reviewer Award (2021)
  • Management Science Distinguished Service Award (2021, 2019)
  • ICIS Best Associate Editor Award (2021, 2020, 2019)
  • INFORMS ISS Gordon B. Davis Young Scholar Award (2020)
  • AIS Early Career Award (2020)
  • Dean’s Research Grant ($2,000), Goizueta Business School, Emory University (2020)
  • Emory Williams Distinguished Teaching Award (Most Prestigious University-wide Teaching Award) (2020)
  • Amazon AWS DeepLens - Deep Learning Grant (2020)
  • Information Systems Research (ISR) Best Paper Award Nomination (2019)
  • Top 5 Most Popular Papers of Marketing Science Institute (2019)
  • MSI Research Grant ($9,000), Research Initiative on the Customer-Technology Interface (2019)
  • INFORMS CIST Best Paper Award Nomination (2018)
  • Best Reviewer Award Nomination for Information Systems Research (ISR) (2018)
  • Dean’s Research Grant ($12,000), Goizueta Business School, Emory University (2018)
  • Best Reviewer Award Nomination for Management of Information Systems Quarterly (MISQ) (2017)
  • MSI Research Grant ($7,500), Research Initiative on the Digitized Customer (2017)
  • Dean’s Research Grant ($7,800), Goizueta Business School, Emory University (2017)
  • Amazon AWS Research Grant ($5,700) (2017)
  • INFORMS CIST Best Paper Award Nomination (2015)
  • INFORMS Best Student Paper Award Nomination on Social Media Analytics (2015)
  • NET Institute Research Grant ($3,000) (2015)
  • NSF Award for Data Science Workshop (2015)
  • Teaching Commendation from the Vice Dean for Doctoral Education, Stern School of Business, New York University (2015)
  • Grant from the NYU Student Senators Council and Vice Provost for Research (2015)
  • Center for Global Economy and Business Research Grant ($9,000), Stern School of Business, New York University (2014)
  • Stern Dean’s Fellowship, Stern School of Business, New York University (2015-2016)
  • Alexander S. Onassis Foundation Scholarship (2011-2015)
  • Wharton Customer Analytics Institute Award (2014)
  • Fulbright Scholarship (2011)
  • Country Manager Award (Google) (2011)
  • Four Fellowships from Greek State Scholarship Foundation (IKY) (2004-2008)
  • Dean’s Fellowship for Academic Excellence (2007-2008)
  • Global Business and Management Competition (GMC 2008 and 2009, ranked 4th in Greece)
  • Start-up Business Plan Competition Award (1st prize at the 2008 DMST@AUEB Contest)

Teaching

Instructor

  • Introduction to Business Analytics, Goizueta Business School, Emory University.
         - Fall 2021 (Undergraduate: 4.9/5, MSBA: 4.9/5, MBA: 5.0/5)
         - Fall 2020 (Undergraduate: 4.5/5, MSBA: 4.8/5, MBA: 4.9/5) [Online format due to Covid-19]
         - Fall 2019 (Undergraduate: 5.0/5, MSBA: 4.8/5, MBA: 4.8/5)
         - Fall 2018 (Undergraduate: 4.9/5, MSBA: 4.8/5, MBA: 4.7/5)
         - Fall 2017 (Undergraduate: 4.7/5, MSBA: 4.8/5, MBA: 4.3/5)
         - Spring 2017 (Undergraduate: 4.4/5, MBA: 4.5/5)


  • Information Technology in Business and Society (Undergraduate Core Class), Stern School of Business, New York University (Summer 2015).
         - Overall Evaluation of the Instructor: 6.6/7.0 (Department Average: 5.6/7.0)
         - Overall Evaluation of the Course: 6.9/7.0 (Department Average: 5.2/7.0)
          [Highest evaluation score achieved historically for this course]
          Teaching Commendation from the Vice Dean for Doctoral Education, Stern School of Business, New York University (2015).

Teaching Fellow

  • Networks, Crowds & Markets (Executive MBA 2015), Stern School of Business, New York University.
  • Social Media and Digital Marketing Analytics (Executive MBA 2014), Stern School of Business, New York University.
    [Developed also business analytics assignments that elucidated the concept of channel attribution in digital marketing for Professor Anindya Ghose’s Executive MBA class]
  • Data Mining for Business Analytics (Executive MBA 2013), Stern School of Business, New York University.
  • Information Technology in Business & Society Recitation Labs (Undergraduate 2011), Stern School of Business, New York University.

Invited Presentations

Demand effects of the Internet-of-Things (IoT) Channel: Evidence from an Online Retailer, Rotterdam School of Management, Erasmus University, 2021, Rotterdam, Netherlands (Scheduled).

Demand effects of the Internet-of-Things (IoT) Channel: Evidence from an Online Retailer, Eller College of Management, University of Arizona, January 2020, Arizona, USA.

Trade-offs in Online Advertising: Modeling and Measuring Advertising Effectiveness and Annoyance Dynamics, Business Analytics Conference, Haslam College of Business, University of Tennessee September 2019, Tennessee, USA.

Estimating the Impact of User Personality Traits on Word-of-Mouth: Textmining Microblogging Platforms, Executive Education: Building a Data-Driven Strategy Program, Goizueta Business School, Emory University May 2019, Georgia, USA.

Trade-offs in Online Advertising: Modeling and Measuring Advertising Effectiveness and Annoyance Dynamics, Doctoral Seminar, W. P. Carey School of Business, Arizona State University, April 2018, Arizona, USA.

The Future of Analytics, Atlanta Interactive Marketing Association (AIMA), April 2018, Georgia, USA.

The Business Value of the Internet-of-Things (IoT): Evidence from an Online Retailer, Scheller College of Business, Georgia Tech, February 2018, Georgia, USA.

Tutorial on Hidden Markov Models (HMMs), The Structural Modeling and Machine Learning Applications for Research on Technology Workshop (S.M.A.R.T Workshop), Foster School of Business, University of Washington, August 2017, Seattle, USA.

Trade-offs in Online Advertising: Modeling and Measuring Advertising Effectiveness and Annoyance Dynamics, Terry College of Business, University of Georgia, March 2017, Georgia, USA.

Trade-offs in Online Advertising: Modeling and Measuring Advertising Effectiveness and Annoyance Dynamics, Carlson School of Management, University of Minnesota, December 2016, Minnesota, USA.

Trade-offs in Online Advertising: Modeling and Measuring Advertising Effectiveness and Annoyance Dynamics, INFORMS Annual Meeting, November 2016, Nashville, USA.

Measuring and modeling digital advertising effectiveness, Doctoral Seminar on Foundations of Information Systems Research, Goizueta Business School, Emory University, October 2016, Atlanta, USA.

Falling in Love With a Brand: Multi-Channel Attribution and Interdependencies Beyond Purchase Incident, Wharton Customer Analytics Initiative Symposium, Wharton School, University of Pennsylvania, March 2016, Philadelphia, USA.

Towards a Digital Attribution Model: Measuring Advertising Effects on Online Consumer Behavior, Wharton School of Business, University of Pennsylvania, January 2016, Philadelphia, USA.

Towards a Digital Attribution Model: Measuring Advertising Effects on Online Consumer Behavior, Carlson School of Management, University of Minnesota, January 2016, Minnesota, USA.

Towards a Digital Attribution Model: Measuring Advertising Effects on Online Consumer Behavior, W. P. Carey School of Business, Arizona State University, January 2016, Arizona, USA.

Towards a Digital Attribution Model: Measuring Advertising Effects on Online Consumer Behavior, Krannert School of Management, Purdue University, January 2016, Indiana, USA.

Towards a Digital Attribution Model: Measuring Advertising Effects on Online Consumer Behavior, Joseph M. Katz Graduate School of Business, University of Pittsburgh, January 2016, Pittsburgh, USA.

Towards a Digital Attribution Model: Measuring Advertising Effects on Online Consumer Behavior, INSEAD School of Business, January 2016, Fontainebleau, France.

Towards a Digital Attribution Model: Measuring Advertising Effects on Online Consumer Behavior, Desautels Faculty of Management, McGill University, January 2016, Montreal, Canada.

Towards a Digital Attribution Model: Measuring Advertising Effects on Online Consumer Behavior, School of Management, University College London (UCL), January 2016, London, UK.

Towards a Digital Attribution Model: Measuring Advertising Effects on Online Consumer Behavior, IE Business School, January 2016, Madrid, Spain.

Towards a Digital Attribution Model: Measuring Advertising Effects on Online Consumer Behavior, Simon Business School, University of Rochester, January 2016, Rochester, USA.

Towards a Digital Attribution Model: Measuring Advertising Effects on Online Consumer Behavior, Goizueta Business School, Emory University, December 2015, Georgia, USA.

Towards a Digital Attribution Model: Measuring Advertising Effects on Online Consumer Behavior, Kelley School of Business, Indiana University, November 2015, Indiana, USA.

Towards a Digital Attribution Model: Measuring Advertising Effects on Online Consumer Behavior, UConn School of Business, University of Connecticut, November 2015, Connecticut, USA.

Towards a Digital Attribution Model: Measuring Advertising Effects on Online Consumer Behavior, INFORMS Annual Meeting, 2015, Philadelphia, USA.

The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events, INFORMS Annual Meeting, 2015, Philadelphia, USA.

Towards a Digital Attribution Model: Measuring Advertising Effects on Online Consumer Behavior, MISQ Special Issue Workshop on Transformational Issues of Big Data and Analytics in Networked Business, KU Leuven, 2015, Brussels, Belgium.

Explanatory Data Analysis, Data Mining for Business Analytics, Leonard N. Stern School of Business, New York University, 2014, New York, USA.

Interdisciplinary Research Methods & GTM, GTM Workshop, International Conference of Information Systems (ICIS 2013), Milan, Italy.

Search and Display Advertising 101, Information Technology in Business and Society, Leonard N. Stern School of Business, New York University, 2013, New York, USA.

Media Coverage

The Advertising Research Foundation, “Do Ad-blockers Help - or Hurt - Consumers?” (07/2021)

Marketing Science Institute (MSI), “How Will the Internet of Things Affect Retailing?” (05/2021)

Marketing Science Institute (MSI), “Do Ad-blockers Help - or Hurt - Consumers?” (05/2021)

INFORMS Analytics Collections, “Advances in Integrating AI \& O.R.” (04/2021)

Research Roundup, “Impact of ad-blockers on online consumer behavior” (04/2021)

Emory Business, “The Alexa Effect: How the internet of things (IoT) is increasing retail sales” (12/2020)

Apple Podcast - Use Case, “Driving performance with analytics” (04/2020)

Digital Economy, “Developing a Clear Data Strategy” (03/2020)

The Source - Marketing Science Institute Newsletter, “Top 5 in 2019” (12/2019)

Forbes, “CyberMonday Ad Clutter? What Brands Are Doing To Cut Through The Holiday Noise” (12/2019)

The Source - Marketing Science Institute Newsletter, “Effective or Annoying - When do display ads cross the line?” (09/2019)

LinkedIn, “The Forefront of Marketing Thought and Practice”, Conor McGovern, Managing Director at Accenture Digital (09/2019)

Marketing Science Institute (MSI) Report, “Trade-offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics across the Purchase Funnel” (08/2019)

Quietly Thriving, “Introvert Susceptibility to Marketing on Social Media” (06/2019)

Data Science Blog, “Attribution Models in Marketing” (04/2019)

Agency Sparks, “The Future of Artificial Intelligence and Data Analytics in Marketing” (05/2018)

Marketing Science Institute (MSI) Report, “Estimating the Impact of User Personality Traits on Electronic Word-of-Mouth: Text-mining Social Media Platforms” (01/2018)

Ad Tech Daily, “One Additional Minute of Exposure to Display Advertising Can Boost Direct Traffic to a Company’s Website by $10%” (09/2016)

NYC Media Lab, “Towards a Digital Attribution Model” (12/2015)

IT Skills & Expertise

High Performance Computing, Matlab, Python, R, SQL, Data Mining, Machine Learning, Mathematica, Unix, STATA, NLOGIT, LATEX, HTML

Professional Activities & Service to the Community

  • Editorial Board Appointments:
      - MISQ, Guest AE (Jan. 2021 - now)

  • Organizing Committee Co-Chair:
      - Workshop on Information Systems and Economics (WISE 2020), Hyderabad, India.
      - Conference on Information Systems and Technology (CIST 2019), Seattle, USA.

  • Associate Editor:
      - International Conference on Information Systems (ICIS 2021), ”Societal Impact of Information Systems” Track (Texas, USA).
      - International Conference on Information Systems (ICIS 2020), ”IoT and the Smart Connected World” Track (Hyderabad, India). [ICIS Best Associate Editor Award]
      - International Conference on Information Systems (ICIS 2019), ”Economics of IS” Track (Munich, Germany). [ICIS Best Associate Editor Award]
      - International Conference on Information Systems (ICIS 2018), ”Conference Track: Bridging the Internet of People, Data, and Things” Track (San Francisco, USA).
      - International Conference on Information Systems (ICIS 2017), ”Data Science, Decision Analytics, and Visualization” Track (Seoul, Korea).

  • Track Chair:
      - Marketing Science Conference (ISMS 2018), Digital Economy Track, Session: Internet-of- Things, Technology, and Sharing Economy (Philadelphia, USA).

  • Program Committee Member:
      - Conference on Information Systems and Technology (CIST 2017), Houston, USA.
      - Mediterranean Conference on Information Systems (MCIS 2017), e-Business and Analytics Track (Genova, Italy).
      - Mediterranean Conference on Information Systems (MCIS 2016), Social Influence and Product Diffusion Track (Paphos, Cyprus).

  • Session Chair:
      - INFORMS Conference (INFORMS 2016), Social Media Analytics Cluster, Session: Social Media Analytics for Competitive Advantage (Nashville, Tennessee).

  • Reviewer:
      - Journals: Management Science (MS), Management of Information Systems Quarterly (MISQ), Information Systems Research (ISR), Journal of Marketing (JoM), Journal of Management of Information Systems (JMIS)
      - Conferences and Workshops: International Conference on Information Systems (ICIS)

  • Professional Memberships:
     - Association of Information Systems (AIS), INFORMS, Marketing Science

Service to Emory University

  • Ph.D. Student Advising:
      - Hyunkyung Lee (Information Systems & Operations Management Ph.D., Emory University)
      - Chen Tian (Information Systems & Operations Management Ph.D., Emory University)

  • Doctoral Dissertation Proposal Committee Member:
      - Da Young Kim (Marketing Ph.D., Emory University)
      - Wooyong Jo (Marketing Ph.D., Emory University)

  • Organizing Committee Member:
      - Hightower Seminar Series (Information Systems & Operations Management, Emory University), 2017−2021.
      - Information Systems & Operations Management Workshop 2019 (Emory University), Atlanta, USA.
      - Information Systems & Operations Management Workshop on Empirical Research 2018, (Emory University), Atlanta, USA.

  • Admissions Committee Member:
      - Ph.D. Student Admissions Committee Member, 2016-2020.

  • Mentor:
      - Ren Li (O\&M Postdoctoral Researcher, Emory University).
      - Junyuan Ke (Undergraduate Student, Emory University).
      - Shiyun Liu (MSBA Student, Emory University).

  • Miscellaneous:

      - Emory Commencement Participant, $2020$.
      - Emory University GBS External IT Review Participant, $2020$.
      - Engagement with Board of Advisors of Goizueta Business School, $2018$.

Industry Presentations

  • Atlanta Interactive Marketing Association (AIMA): The Future of Analytics, Invited Speaker, April 2018, Georgia, USA.