Beibei Li
		Ph.D Candidate   Information Systems Group   Department of Information, Operations & Management Sciences   Leonard N. Stern School of Business   New York University

I am a 4th year doctoral candidate in the IOMS Department, Stern School of Business, NYU. I will be joining Carnegie Mellon University as an Assistant Professor in Information Systems and Management at Heinz College from Fall 2012.

My research specialty concentrates on studying the economics of information technology using inter-disciplinary approaches combining econometrics, structural modeling, Bayesian modeling and randomized field experiments, with crowd-sourcing, human computation and machine learning techniques like text mining, sentiment analysis and image classification. More specifically, I am interested in online social media and search engine marketing. My PhD dissertation research focuses on examining how information created in various social media channels affect the online market. In particular, I am studying how such effect may change the economic decisions and marketing strategies of online search engines, and how the design of different search mechanisms on search engines may influence the subsequent behavior of market players (e.g., firms and consumers) and the consequences in market efficiency. For more information, here is my CV.

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Last Modified on Monday, Dec 5, 2011.