Courses

Introduction to Marketing
MKTG-UB.0001 (C55.0001) (4.0 credits)

This course evaluates marketing as a system for the satisfaction of human wants and a catalyst of business activity. It presents a comprehensive framework that includes (1) researching and analyzing customers, company, competition, and the marketing environment, (2) identifying and targeting attractive segments with a strategic positioning, and (3) making product, pricing, communication, and distribution decisions. Cases and examples are utilized to develop problem-solving abilities.