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David Cheifetz
David Cheifetz is the Practice Manager for the CRM Center of the North American Marketing Practice. Over the last 12 months he has:
- Worked on a team developing a workshop on the e-Marketing opportunities for a leading producer of retail gifts and novelties
- Worked on a study evaluating methods for improving marketing spend effectiveness for Internet companies and traditional companies using the Internet as a promotional tool
- Supported a wide variety of CSTs, providing insight and guidance on issues related to CRM and marketing on the Internet
- Organized two external conferences on Internet Marketing for leading and innovating e-marketing companies, attended by over 70 clients and potential clients
- Helped manage the mid-year budgeting process for the entire NA Marketing FCG
- Helped develop a sector based, cross center library of core documents on the NA Marketing website
Prior to joining McKinsey, David served as Marketing Manager at a start-up enterprise software player. David also spent six year in international relations.
David holds an MBA from Columbia Business School and a bachelors degree
in Creative Writing from Hunter College of the City University of New
York.