CONSUMER BEHAVIOR on the INTERNET
B70.2348.30   Prof. Henry Assael E-Mail Vita Telephone: (212) 998-0514 Office Hours: Wednesdays 2:00-5:30p & by appointment Spring 2002   Wednesday 6:00-8:20p   Room KMC 5-75
Syllabus Useful Websites Guest Speaker Biographies Handouts and Assignments Teaching Assistant Class Sessions: I. INTRODUCTION 1 2 3 4 II. CONSUMER DECISION-MAKING AND THE INTERNET 5 6 7 8 9 10 11 12   III. PURCHASE INFLUENCES: INDIVIDUAL AND GROUP 13 14 15 16 17 18     IV. STRATEGIC APPLICATIONS 19 20 21 22 23 24 25 26   27