Consumer Behavior and the Internet

CONSUMER BEHAVIOR on the INTERNET

HANDOUTS AND ASSIGNMENTS

Five cases to be purchased from the bookstore

The following should be picked up in the Marketing Department (preferably
before the first class)

- Selections from Henry Assael, Consumer Behavior and Marketing Action, South-Western College Publishing, 6th ed, 1998.
- A packet of readings
- Specifications for course project
- Project materials handout
- Copies of Power Point slides

SUMMARY OF SUBMISSION DATES

Project proposal, Session 6, Feb. 13

Interim report, Session 13, March 20

Final Report, Session 25, May 1.

Bizrate.com case, session 10, Feb. 27

Clust.com case, session 17, April 3.

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	CONSUMER BEHAVIOR on the INTERNET
	HANDOUTS AND ASSIGNMENTS Five cases to be purchased from the bookstore The following should be picked up in the Marketing Department (preferably before the first class) - Selections from Henry Assael, Consumer Behavior and Marketing Action, South-Western College Publishing, 6th ed, 1998. - A packet of readings - Specifications for course project - Project materials handout - Copies of Power Point slides SUMMARY OF SUBMISSION DATES Project proposal, Session 6, Feb. 13 Interim report, Session 13, March 20 Final Report, Session 25, May 1. Bizrate.com case, session 10, Feb. 27 Clust.com case, session 17, April 3.

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