Patricia Breman, senior consultant with the VALS™ Program is responsible for working with a wide range of clients to assist them in understanding and implementing VALS consumer insights into their marketing efforts. She also acts as the liason between SRI Consulting Business Intelligence VALS Program and Consumer Financial Decisions group working with companies in the financial services sector. Pat has over 12 years experience including major department store retail, local market research, and sales promotion. Prior to joingin the VALS team she was senior vice president and director of strategic planning for the national trade association for the over-the-air television industry where she worked with national and large regional advertisers. Pat has been published in Advertising Age, quoted in various trade and business publications such as The Wall Street Journal, and is a regular guest lecturer at the Stern Graduate School, New York University.