Levina, Natalia. “Broadvision, Inc. 2000,” Teaching Case prepared under the supervision of Prof. Erik Brynjolfsson for Electronic Commerce and Marketing Course, MIT Sloan School of Management, September 2000.  

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Overview

On its way to becoming the SAP of the e-business world, in September 2000 BroadVision already had 7 E-business applications on the market covering B2C, B2B, B2E, B2B2B, and B2B2C spaces.  BroadVision One-to-One Enterprise, which incorporates Broadvision’s rule-based personalization engine, remained a common backbone technological platform for its applications.  Pehong Chen, the CEO, repeatedly calls his new strategy the creation of “high yield enterprise e-business ecosystem solution space.” But, unlike SAP, BroadVision wants to be “one stop shop” for all customer needs, from procurement to marketing, rapidly spanning many vertical and horizontal markets. “It will be packaged solutions at the end of the day,” stated Chen.  Chen believes that BroadVision can win in the e-business packaged application space due to its robust set of complete solutions and its deep knowledge of the customer. 

This case was prepared by Natalia Levina (PhD 2001 - MIT Sloan School of Management) under the supervision of Prof. Erik Brynjolfsson of the MIT Sloan School of Management. The case is a follow up to the Broadvision Case 1999 prepared by Brynjolfsson, DeLay, and Charlet (available from HBS Publishing). The cases were developed as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation.  Teaching notes are available from the authors. 

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