NYU Stern
Vicki G. Morwitz
Harvey Golub Professor of Business Leadership
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Vicki G. Morwitz is the Harvey Golub Professor of Business Leadership and Professor of Marketing at New York University Stern School of Business.

Professor Morwitz received her Bachelor of Science in computer science and mathematics from Rutgers University, her Master of Science in operations research from Polytechnic University (NYU-Tandon), and her Master of Arts and Doctor of Philosophy from the University of Pennsylvania. She has been on the faculty at New York University since 1991. Professor Morwitz has also taught at the Wharton School, and has been a visiting faculty member at Columbia University, Yale University and University of California at Berkeley. She served as President of the Society of Consumer Psychology from 2011-2012 and is serving as co-Editor of the Journal of Consumer Research from 2014-2017.

Professor Morwitz's primary research areas include self prediction, behavioral aspects of pricing, and the effectiveness of public health communication. Professor Morwitz has been published in many journals including American Journal of Public Health, Harvard Business Review, International Journal of Forecasting, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, and Management Science. Professor Morwitz teaches courses in Introduction to Marketing, Marketing Research, and Judgment and Decision Making.

Research Interests

bullet Consumer Behavior
bullet Marketing research
bullet Political marketing
bullet Pricing and sales promotions
bullet Research methods

Courses Taught

bullet Introduction to Marketing
bullet Judgment and Decision Making
bullet Marketing Research

Area of Expertise

bullet Marketing
bullet Consumer Psychology/Behavior
bullet Market Research
bullet Pricing

Vicki Morwitz
Vicki G. Morwitz
Harvey Golub Professor of Business Leadership
Stern School of Business
Tisch Hall
40 West 4th Street, Room 807
New York, NY 10012
Tel: (212)998-0518
Fax: (212)998-4006

Email: vmorwitz@stern.nyu.edu

Related Links
Marketing Department
NYU Stern