RESERACH INTERESTS

Data Driven Business Strategies
Public Health
Big Data Psychology

PUBLICATIONS

  1. Chintagunta, P. J.P. Dube, V. Singh (2002) "Market Structure Across Stores: an application of a random coefficients model with store level data,", Advances in Econometrics: Econometric Models in Marketing, ed. Philip Hans Franses and Alan Montgomery (JAI Press: 2002).
  2. Chintagunta, P. J.P. Dube, V. Singh (2003) "Balancing profitability and customer welfare in a supermarket chain," with Pradeep Chintagunta and J.P. Dube, Quantitative Marketing and Economics, Inaugural Issue, 1 (1), 2003 .
  3. Singh, V, K. Hansen and S. Gupta (2005) "Modeling Preferences for Common Attributes in Multi category Choice" (with), Journal of Marketing Research, 42, 2, 195-209. (Nominated for Paul Green Award)
  4. Hansen, K. V. Singh, P. Chintagunta (2006) "Understanding the Store brand Purchase Behavior Across Categories”, Marketing Science, vol 25, No.1, 75-90
  5. Lewis, M. V.Singh, S. Fay (2006) “Forecasting the Impact of Non-linear Shipping and Handling Fees”, Marketing Science vol 25, No.1, 51-64
  6. Singh, V. K. Hansen, R. Blattberg (2006) “Market Entry and Consumer Behavior: Case of Wal-Mart Supercenter”, Marketing Science, 25(5), 457-476
  7. Draganska, M., Misra, S., Aguirregabiria, V., Bajari, P., Einav, L., Ellickson, P., Horsky, D.,Narayanan, S., Orhun, Y., Reiss, P., Seim, K. Singh, V., Thomadsen, R., Zhu, T., (2008),“Discrete Choice Models of Firms’ Strategic Decisions”, Marketing Letters, forthcoming
  8. Hansen, K V. Singh “Market Structure across Retail Formats” Marketing Science.
  9. Singh, V; T. Zhu “Pricing and Market Concentration Oligopoly Markets” Marketing Science
  10. Hansen, K and V. Singh “Research Note: Does Store Brand Create Store Loyalty? An Empirical Investigation”, Management Science
  11. Chen, T, B. Sun, V. Singh “Investigating Consumer Choice Dynamics Around Marlboro Friday”, Marketing Science
  12. Zhu, T, Singh, V., M. Manuszak “Market Structure and Competition in the Retail Discount Industry”, Journal of Marketing Research (Nominated for Paul Green Award)
  13. “Spatial Competition with Endogenous Location Choices – An Application to Discount Retailing”, with Ting Zhu (Quantitative Marketing and Economics)
  14. "Dynamic Customer Management and the Value of One-to-One Marketing", with Mike Lewis and Romana Khan, (Marketing Science)
  15. "Local Competition, Entry, and Agglomeration", with Anthony Dukes and Ting Zhu (Quantitative Marketing and Economics)
  16. “Ideology and Brand Consumption”, with Kanishka Misra and Romana Khan (Psychological Science)

WORKING PAPERS

  1. “Will a Fat Tax Work?” with Kanishka Misra and Romana Khan
  2. “Dynamics and Asymmetries of Retail Pass Through in the US Milk Market” with Kanishka Misra and Romana Khan
  3. “The ‘Automaticity’ of Buying Behavior”, with Karsten Hansen and Romana Khan
  4. “Socioeconomic Status and Gender Bias in Health” with Surat Teerakapibal
  5. “Losses Loom Larger for the Rich” with Anna Paley
  6. “The Complex Consequences of Counter Marketing” with Yanwen Wang and Mike Lewis
  7. “SEC vs. Ideology” with Adam Duhachek and Romana Khan