• About
  • My Story
  • The Book's Story
  • Making it your story
• Chapters
  • Setting the stage
    • The story begins (1)
    • Allure of Stories (2)
    • Story Mechanics (3)
    • Allure of Numbers (4)
    • Playing Moneyball (5)
  • Story to Numbers
    • Telling a Story (6)
    • Testing the Story (7)
    • Bridge to Numbers (8)
    • Numbers to Value (9)
    • The Feedback Loop (10)
  • Reacting to News
    • Narrative Deltas (11)
    • News Effects (12)
    • Macro Stories (13)
  • The Rest of the Story
    • The Life Cycle (14)
    • Focus Shifts (15)
    • The Story Ends (16)
• Companies
  • The Stars
    • Uber
    • Ferrari
    • Amazon
    • Alibaba
  • The Supporting Cast
    • Theranos
    • Apple
    • Facebook
    • Vale
    • Valeant
• Material
  • My Writing
  • My Videos
  • My Data
  • My Tools